Exeleon Magazine

Choosing The Perfect Name for Your Brand

Squadhelp_Choosing the Perfect Brand Name

In case you’re wondering why your brand name has to be perfect, think of the many ads you come across on different websites and social media platforms. After viewing through so many company ads, it becomes hard to recall all that you encountered except for those with good branding. Only brands with unique and well-crafted names can take their place in the minds and hearts of target customers and guarantee success. Therefore, as a company looking to reach great heights, you should put proper care into the naming process.

That’s why we at Squadhelp are here to provide professional assistance in your brand naming process. We’ve already helped out over 30,000 clients in the past come up with catchy business name ideas, so what are you waiting for? Let’s get started.

Here are 3 Steps to help you in your Brand Naming Process

Understanding the Key Nature of your Brand

Just like every product comes with a name that accurately defines its characteristics and purpose, your brand name should also fit your company’s description and purpose. To achieve this, you need to understand key elements of your business, such as:

  • The values your brand aims to depict to its customers
  • The tone you want your brand to be accompanied with when viewed by customers
  • The emotions and reactions you aim to get from your customers

When you understand these elements, then you can easily move on to thinking up different names that fit the identity and project of your brand. Also, there are more factors of your brand you need to understand properly to give it a befitting name, such as:

  • How do you view your company?
  • How do you want your customers and target audience to view your company?
  • How you aim to stand out in the large business pool
  • What aspects of your brand make it different from the rest?

Remember that understanding your brand is the foundation for any naming process and, therefore, must be done with care, so there is no need to rush this stage.

Brainstorming Iconic Name Ideas

For the next step, you and your team proceed to conjure up different catchy brand name ideas. In this stage of the process, you don’t need to be excessively critical of every name option you think of. Instead, give your mind the creative freedom it needs and pen down every single name as they pop into your head.

For an easier brainstorming process, employ the use of a thesaurus, rhyming words, slang that is common to your niche, root words like Omni, case, spot, door, and gen, as well as visual words. A great example of a great brand name is Domino’s Pizza. It’s a visual name that’s catchy and modern and appeals to all customers while still sounding fun.

Also, you can make use of people of diverse ages to create a list of different names that appeal to different groups of audiences.

Validating the Chosen Name

The final step involves passing the shortlisted names through a series of tests to find out how well they score and perform with the audience. There are 3 important areas your brand name must perform flawlessly in before it can be flagged as the chosen name.

  • Audience feedback: this is very important. Get some friends, neighbors, and family and ask them what they think about your brand name. Learn how well it does on social media and paper, how catchy it sounds, and how unique it is, survey to find out the setbacks, and perform a linguistics check to avoid negative connotations.
  • Domain name: every top company needs a top domain name to complete the brand naming process. Squadhelp offers premium domain names for sale, and you can easily create yours by adding articles like ‘the’ or unique domain name extensions like .co
  • Trademark: it’s important to pass your brand name through a trademark check to avoid legal setbacks and issues in the future. This is because almost all brand names are trademarked, and so your brand name shouldn’t be left behind.

About Squadhelp

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 50 companies.



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