
Sarah Fraggis is no stranger to challenges—or to overcoming them with grace and determination. At just 31, this trailblazing entrepreneur and single mother of two has built Filterless Era, a thriving beauty brand that prioritizes authenticity, affordability, and accessibility. With an unwavering focus on empowering others to feel beautiful in their own skin, Sarah is transforming the beauty industry—one unfiltered step at a time.
The Core of Innovation: Seeing Beyond the Surface
“Innovation stems from seeing what others overlook,” Sarah explains, distilling her approach to leadership and creativity into a single, powerful idea. For her, innovation is not about following trends or playing it safe; it’s about challenging norms, solving problems, and thinking boldly.
At Filterless Era, this philosophy isn’t just a mantra—it’s the foundation of the business. “I encourage my team to embrace creative freedom, foster collaboration, and listen deeply to our customers,” she says. By prioritizing evolution and adaptability, Sarah has built a culture where challenges are opportunities to improve.
This mindset is evident in every aspect of her company, from product design to marketing strategies. “We prioritize evolution—adapting and improving with every challenge and triumph,” she explains. Through her leadership, Filterless Era is not just keeping up with the fast-changing beauty industry—it’s staying ahead of it.
A Personal Journey: From Pressure to Purpose
Sarah’s journey to founding Filterless Era is as heartfelt as it is inspiring. Raised with grit and determination as core values, she always believed in pushing through obstacles. Her inspiration to start Filterless Era came from a deeply personal moment—a moment that many can relate to.
Standing in front of a mirror, overwhelmed by the pressure to achieve perfection, Sarah had an epiphany. “I realized that true beauty is raw, unfiltered, and achievable for everyone,” she recalls. This realization sparked her mission to create a brand that would empower people to embrace their natural beauty.
Her early experiences played a crucial role in shaping her entrepreneurial skills. From running an eBay business to network marketing, and later working as a sales representative, Sarah accumulated a wealth of knowledge about e-commerce, sales, and customer engagement. Each role taught her critical lessons that she would later apply to her own business.
“When I started Filterless Era, I wanted to combine everything I had learned with my passion for empowering people,” she says. This combination of experience and purpose became the foundation for her success.
Balancing Motherhood and Entrepreneurship
For Sarah, the dual role of being a single mother and an entrepreneur is both a challenge and a driving force. “Balancing motherhood and entrepreneurship is like walking a tightrope,” she says. The journey hasn’t been easy, but it’s been deeply rewarding.
One of the most significant hurdles Sarah faced was managing the guilt that comes with splitting time and attention between work and family. “I felt like I wasn’t doing enough in either role,” she admits. To overcome this, she focused on creating systems to maximize her time, prioritizing quality moments with her children, and building a strong support network.
Her two sons remain her biggest source of inspiration. “They remind me every day why I’m building something bigger than myself,” she says, reflecting on the legacy she’s creating not just for her family but for countless others.
Affordable Luxury: Achieving the Perfect Balance
One of the hallmarks of Filterless Era is its ability to provide high-quality beauty solutions at an affordable price point—a rarity in the beauty industry. Achieving this balance, according to Sarah, starts with a deep understanding of her customers’ needs.
“We achieve this by cutting out unnecessary markups, focusing on direct relationships with our suppliers, and keeping our operations lean and efficient,” she explains. This commitment to affordability doesn’t mean compromising on quality. Instead, it’s about smart sourcing and innovation.
“Our goal is to deliver high-impact results at an attainable price point,” Sarah says. By staying true to this mission, Filterless Era has carved out a niche in the market, offering products that are both effective and accessible.
Staying True to Values Amid Growth
As Filterless Era continues to grow, Sarah remains deeply committed to the brand’s core values of authenticity and purpose. “Authenticity and purpose are the foundation of everything we do,” she emphasizes.
Scaling a business often comes with the risk of losing sight of its original mission, but Sarah is determined to prevent that. Whether it’s hiring team members who share the company’s values or partnering with suppliers who align with their mission, every decision is made with intention.
“We never lose sight of why we started,” Sarah says. For her, growth is not about expanding at all costs—it’s about amplifying the brand’s message and reaching more people without compromising its integrity.
Turning Criticism Into Fuel for Success
Sarah’s journey hasn’t been without its challenges, particularly in the early days of building her company. She recalls how friends and family would critique and mock her videos, often dismissing her efforts. “To them, maybe they thought they were being funny, but to me it stung,” she says.
Rather than letting their criticism hold her back, Sarah used it as fuel to keep striving for success. “I trusted in God, I prayed, and I learned to shut out the outside noise,” she shares. This resilience and faith have been central to her journey, allowing her to stay focused on her goals.
Building a Transparent Community
Transparency is a cornerstone of Filterless Era’s reputation. Unlike many beauty brands that rely on models and heavily edited images, Sarah’s brand features real customers in its before-and-after photos. “Every single before and after, as well as person on our website, are all real customers who use our system,” she says proudly.
This commitment to authenticity extends beyond marketing. By offering a 30-day money-back guarantee and actively listening to customer feedback, Sarah has fostered a sense of trust and loyalty among her audience.
“I don’t even like referring to my customers as customers,” she admits. “I feel as if they are my friends.” This sense of connection has helped build a vibrant community around the brand, making Filterless Era more than just a business—it’s a movement.
Looking to the Future
The future of Filterless Era is brimming with possibilities. Sarah is focused on expanding the product line to include more advanced tools and formulations that simplify beauty routines even further. Sustainability is also a key priority, with plans to introduce eco-friendly packaging and reduce waste in the beauty industry.
“Our mission is to remain at the forefront of accessible, purposeful beauty innovation,” she says. With her clear vision and unwavering commitment to her values, Sarah is poised to continue making waves in the industry.
Advice to Her Younger Self
When asked what advice she would give her younger self, Sarah’s response reflects the wisdom she’s gained through her journey: “Trust yourself unapologetically. The world will try to define who you are, but your power lies in knowing your worth and staying true to your vision.”
She stresses on the importance of embracing failures as lessons rather than setbacks. “Never let fear of imperfection stop you from pursuing greatness,” she adds—a fitting message from someone who has built an empire by challenging the very idea of perfection.
Final Thoughts
Sarah Fraggis is not than just an entrepreneur—she’s a force of change in the beauty industry. Through Filterless Era, she has proven that authenticity, affordability, and inclusivity are not just ideals but achievable goals.
With a growing community of empowered customers and exciting plans for the future, Sarah is not just building a brand—she’s creating a legacy. And in doing so, she’s reminding the world that beauty, at its core, is about more than appearances.
Also Read: Laura Xiao: Redefining Organic Beauty with Scandinavian Elegance
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