Exeleon Magazine

5 Rules behind Picking the Perfect Company Name

Perfect Company Name

In case you happen to own a business, or if you are planning to start your own business in the near future, then there are many important aspects that you need to give a full-fledged thought about.  This is imperative if one envisions on having a successful start. However, many people tend to forget something which they often regard as one of the least important things to do. They tend to take it lightly initially which comes back and haunts them in the long run. Yes, we are talking about the name of your business or start-up company.

Here are some rules that will help you decide on picking the perfect company name.

Make sure that the name sounds good when spoken aloud:

This is probably the most important of them all – if, when spoken aloud, the name of the business does not sound good, reject it at once.

The name should probably have a meaning and should convey a message:

This is almost obvious. For instance, if you happen to open a business that have things to do with flowers and bouquet, probably not name it something on the lines of restaurants or hotels.

Avoid names that will take extra effort to understand and comprehend:

Speak the truth, people are busy. Your business name might sound fancy and might possess a deep meaning, but most people will try to pronounce the name of your business correctly, leave alone understand it.

Try to stay away from initials only for the business name:

There are some big corporate companies that have only have initials as their business name, but suffice it to say, you would probably do way better with a whole good name.

Test the efficiency of the business name on Google AdWords:

This is also very important trick as to how you can understand how efficient the name you are giving to the business will be.

It is important to remember that a name can very easily make all the difference in the world, when it comes to the success and popularity of your business or company. A good name itself can give a huge boost to a business in the right direction, whereas a bad one can often end up pulling it backwards, down the spiraling ladder of failure. It is up to you to choose wisely and pick the perfect company name.

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