Very rarely do we see entrepreneurs who not only challenge the status quo but also redefine it. Clayton Thomas and Dr. Christina Rahm, the husband-wife duo behind The ROOT Brands, are exemplary of this rare breed.
Their unique blend of scientific acumen, business insight, and a profound commitment to holistic well-being are redefining the contours of the health and wellness industry.
Fittingly, Clayton Thomas and Dr. Christina Rahm feature on the Cover of Exeleon’s Visionary Entrepreneurs to Watch in 2024 issue.
The Genesis of The ROOT Brands
The story of The ROOT Brands begins with the shared vision of its founders.
Dr. Christina Rahm, armed with an illustrious academic background including a Master’s in Science, a doctorate in Psychology, and postdoctoral studies at Harvard and Cornell, brings a wealth of knowledge in biotech, clinical research, and science. Her journey, marked by resilience and innovation, reflects a deep-seated commitment to holistic health and well-being.
Clayton Thomas, with his extensive background in the health and wellness industry, complements this vision. His expertise in detoxification, supplement formulation, and business strategy has been pivotal in shaping The ROOT Brands’ unique approach.
Together, they form a synergy that is rare in the world of business and health – a combination of heart, science, and entrepreneurial spirit.
Dr. Rahm’s journey is more than a professional success story; it’s a narrative of balancing multiple facets of life. For her, ROOT is driven by a philosophy that interweaves the emotional, mental, physical, and spiritual well-being.
She mentions, “We provide positive solutions for people, animals, and our entire world.”
According to her, ROOT enables one to rediscover their inner selves, nurture their minds and hearts, and take care of their physical health. The ROOT Brands empowers individuals to embark on a deeply rewarding journey towards living our best lives and, in doing so, contributing to the well-being of those around us.
This approach is more than a business model; it’s a commitment to nurturing the human spirit and body in a holistic, integrated manner.
For Dr. Rahm, being a visionary leader means having the capacity to paint a vivid picture of a better future and effectively share that vision with the team. It involves strategic thinking, a willingness to take well-considered risks, and adaptability at the face of change.
As a visionary herself, Dr. Rahm leads by example, sets high standards, and remains committed to the long-term goals, while being open to any necessary adjustments. She continually works on crafting a vision that resonates with her values and long-term goals and makes sure to involve her team in the process.
Growing up in a veterinary practice, Clayton has always been exposed to the world of health and well-being. He was immersed into these subjects from an early age, wherein at the age of 2 he was seen studying fecal and blood samples, observing parasites and bacteria.
At the age of 25, Clayton had an impactful realization – “I came to a profound understanding that our most significant health issues were often not related to what we consumed but rather to what we eliminated from our lives.”
This realization shaped his philosophy, and for the past two decades, Clayton has been committed to understanding and teaching others that addressing the root cause of health problems is the key to everything.
His approach involves simplification, focusing on addition by subtraction. He mentions, “I believe that true health, wellness, and performance don’t have to be complex, though the solutions that are created might seem so due to marketing strategies. My life experiences have taught me that simplicity and understanding are the key to success in achieving optimal health and well-being.”
As the Co-Founder of The ROOT Brands, his vision is ambitious yet grounded in practicality and research, aiming to revolutionize the health industry from the inside out
The Synergy in Vision and Innovation
The professional and personal dynamics between Christina Rahm and Clayton Thomas have propelled the company to the heights of success.
Talking about her husband and business partner, Dr. Rahm mentions “I worked with my husband before he became my life-long significant other. I have always been amazed by how he perceives marketing and business. He has one of the most brilliant minds on how to market when it comes to anything.”
Over the years, the duos’ ability to complement each other’s strengths and weaknesses have enabled them to build a powerful team that is committed to a shared vision.
The ROOT Causes
Toxins and chemicals can significantly impact our health and can subsequently play a crucial role in the longevity of our well-being. The impact of toxic heavy metals like mercury, cadmium, arsenic, lead, aluminum, cesium, strontium, gadolinium, among others is particularly concerning. Among these, mercury, lead, and aluminum are identified as the three neurotoxic heavy metals, one that contributes to the etiology of nearly every chronic degenerative disease.
This understanding of health issues caused by mercury toxicity dates back to research and meta-analyses made in 1950s. However, the medical establishments have largely focused on treating symptoms rather than addressing the underlying problem. Clayton explains, “This approach led to the creation of a medical system heavily reliant on pharmaceuticals for symptom management, generating trillions of dollars in revenue.”
Thus, the key to living a healthy life narrows down to recognizing the true cause of health issues and removing it from the equation. There are no quick fixes or band-aid solution, it boils down to resolving the underlying issues. By allowing the body to restore balance and homeostasis, it can heal and regenerate without the continual degradation caused by toxins.
Clayton further elaborates, “There is a biblical reference to longer lifespans in the past, and even in modern science, it is acknowledged that human longevity can reach 130 to 150 years. However, the decline in lifespan is not due to global warming, but primarily because our environment is heavily polluted.”
The Balancing Act
For both Clayton and Christina, balancing their entrepreneurial careers with their personal lives is a daily challenge.
As a mother of four, Dr. Rahm’s approach to balance is pragmatic and grounded in reality. She prioritizes her tasks based on importance, sets realistic expectations, and manages her time efficiently.
“Communication is crucial, both at work and at home, and I make sure to carve out moments for self-care to stay resilient and focused. It’s a constant juggling act, but finding the right balance is a personal journey that involves flexibility and support. I fail a lot but try to be better every day,” she adds.
On the other hand, for Clayton his daily routine revolves around managing organized chaos. He claims, “I have come to appreciate that nothing is ever traditional or adheres to a fixed schedule, and this suits my hyperactive and highly functional personality. Monotony tends to bore me, so being entrepreneurial allows me to constantly shift, adapt, and stay engaged.”
Amidst this organized chaos, Clayton makes sure to prioritize family time, self-care, and outdoor activities. “Taking moments for myself, getting my feet dirty, going for walks, or jumping into a body of water allows me to enjoy life and find moments of peace amid the hustle and bustle,” he adds.
Global Aspirations
The future of The ROOT Brands is marked by ambitious plans for global expansion and product innovation. Thomas envisions a world where ROOT’s influence is ubiquitous, “achieving total global domination for our brand,” he states. This vision is not just about business growth; it’s about making a tangible, positive impact on people’s lives.
The ROOT Brands, including products from DRC Ventures, includes Rahm Roast, Ella Pure skincare, Merci Dupre Clothiers and Envirem, all of which reflect their mission. These products are not just commodities; they are tools for transformation. “They are genuinely groundbreaking,” Clayton asserts. The emphasis on non-GMO, organic, vegan, gluten-free, and safe products align with their mission of providing holistic, healthy solutions.
Moreover, the company aims to continue its growth across more countries in the coming years. Dr. Rahm asserts, “Our goal has always been to help each person to “Cure the Causes” of issues in their lives, whether that is physical, mental, or financial issues.”
By providing people access to its range of products, both Dr. Rahm and Clayton hope to give each person the requisite tools to lead a healthier life. The company plans to do this by partnering with people and companies in strategically located countries.
For more information please visit http://www.therootbrands.com/purelivingroot
