Ukrainian developers have launched Loomy application for creative processing of posts, stories and visual for Instagram and TikTok. It allows to design a photo or video in an original way by using rare fonts and effects which make posts design differ from the rest of the news feed.
Users can easily and quickly create unique content for their social networks with Loomy by using a wide range of opportunities to implement various creative tasks. The app is completely free and available for download in the AppStore.
2023 continues the trend of vertical videos, stories and influencers. TikTok, Shorts, Reels are the main channels for attracting an audience due to the fact that vertical videos are more popular than other content in the recommendations. People can publish in their accounts three types of content — stories, Reels and regular posts. At least, the video should be processed.
One of the problems of content creators is that with the development of short content users have started to watch more photos and videos. They spend an average of 52 minutes a day in TikTok. The video lasts a maximum of three minutes, during this time a person watches at least 17 videos. This creates a problem for bloggers, businesses and ordinary users — it becomes more difficult to hold attention, so the number of views, likes, reposts and saves decreases. When the competition for the user’s attention increases, it becomes more difficult to hook it. Content simply merges with the rest and no longer looks attractive. This is called banner blindness. You need to stand out from the competition to solve the problem.
There are two main ways:
- Non-standard behavior, sometimes going beyond the generally accepted norms
- Original visual design of the effect
The most eco—friendly way to grab attention is through visual effects. The Loomy applications solves this problem, it contains rare fonts and visual effects that most social networks users do not have. It will make the account’s feed more creative and original. The Loomy application is based on more than 200 different popular and original fonts, options for backgrounds and stickers for the design of text posts and layouts. The functionality of the application also allows to decorate texts in geometric shapes.
The main advantage of Loomy application from competitors is the variety of fonts. Besides the fact that the app contains it more than competitors, it is conveniently divided among themselves. The fonts in the library are divided into three sections – color, animated and classic. In the window of each font user can see how it will look on a photo or video if it is suitable or not, this function saves time.
The interface is intuitive — the selected file is located in the center, and a carousel with fonts and effects is located at the bottom. The structure of the application interface does not differ from the stock photo and video editor in Instagram and TikTok, which allows the user quickly get used to it – he will get the impression that Loomy is part of his favorite social network and won’t need to get used to the new interface. One of the priorities of developers is that a variety of tools and effects should combine simplicity and clarity. As a result, the application is implemented as if the developers simply supplemented the standard interface of Instagram and TikTok with a new set of tools.
The process of creating content: open the application and select a photo or video, a carousel of fonts and effects appears at the bottom. Select the desired one and edit it in the photo — strengthen or weaken the overlay using sliders, increase or decrease the size in the case of a font. As a result, you will receive a photo or video with an original font that won’t leave your subscribers indifferent.
Any user of social networks will be able to understand it and process photos. His content will stand out from the competitors because of original fonts and effects which the application has.
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