Tania Friedlander’s journey from attorney to champion athlete and now a high-performance coach is an indication of her commitment to excellence and her passion for helping others unlock their full potential. With her unique blend of expertise, certifications from world-leading coaching institutions, and experience working with executives and emerging leaders from top companies, Tania has become a highly sought-after coach in the industry.
As a coach who utilizes a combination of indicators to measure the impact of her coaching, Tania is dedicated to ensuring that her clients achieve their goals, experience meaningful changes in behavior and mindset, and enjoy long-term sustainability in their personal and professional growth.
In this interview feature, Tania Friedlander shares insights into her coaching philosophy, the challenges she has faced in her journey, and the success stories that continue to inspire her.
Can you please introduce yourself, your business, and your specialization as a coach.
In my journey from being an attorney to a champion athlete to becoming a high-performance coach, I’ve found my true calling: helping individuals unlock their full potential.
With training from world-leading coaching institutions and certifications as both an International Coaching Federation Professional Certified Coach (PCC) and a Certified Gallup Global Strengths Coach, I bring a unique blend of expertise to the table.
What drives me is the opportunity to guide individuals through their challenges, whether they’re navigating their professional careers or personal growth. Working with executives and emerging leaders from top companies like Google, Facebook, Salesforce, Neiman Marcus, and Morgan Stanley has been an incredible privilege.
Together, we’ve tackled obstacles, unearthed strengths, and achieved remarkable results. Over the years, I’ve had the honor of helping over 300+ high performers redefine success, find clarity, and become the best leaders and professionals they can be. My passion lies in empowering individuals to thrive, and I’m committed to making a lasting impact on their lives and careers.
As a coach, what are some of the biggest challenges that you have faced in your journey?
I believe at some point many entrepreneurs consider giving up. When the goal becomes too elusive, motivation drops. Too often it’s because we’re overly concerned with what others think, chasing externally driven goals rather than internally driven ones. In those times it’s crucial to reconnect to your vision, be clear on what we really want and set goals that excite us.
There is a saying by the famous philosopher, Friedrich Nietzsche, “He who has a why to live can bear almost any how.”
When things get busy and tough, we can easily lose sight of what was once clear, in those times it’s crucial to reconnect to your why.
Can you share a success story or a significant achievement in your coaching career?
A significant achievement in my coaching career involves a client who came to me feeling stuck in their career and lacking direction. They were experiencing burnout and struggled to find fulfillment in work.
Through our coaching sessions, we delved deep into their values, strengths, and aspirations. Subsequently, they were able to clarify their goals and craft a vision for success that resonated with them on a personal level. We did this by leveraging their strengths and addressing limiting beliefs. Through that work we were able to develop a concrete action plan for them to progress towards their desired outcomes.
Over time, I witnessed a remarkable transformation in my client. They regained their sense of purpose, rekindled their passion for their work, and began taking decisive steps towards their goals. Achieving professional success and greater fulfillment and satisfaction in their life overall. Witnessing this reaffirmed my belief in the power of coaching to facilitate meaningful change. To this day it inspires me to continue empowering individuals to reach their full potential.
What advice would you give to other women aspiring to be leaders in the coaching industry?
Embrace the diversity of paths to success. There is not one singular formula for achieving greatness as a coach. Instead, focus on discovering and leveraging what makes you unique and exceptional.
Take the time to deeply understand your strengths, experiences, and skills. Reflect on what sets you apart from others in the coaching industry. What aspects of your background and expertise can you draw upon to provide exceptional value to your clients?
By identifying your unique strengths and areas of expertise, you can tailor your coaching approach to maximize impact and resonance with your clients. Consider where you can create the biggest impact in your coaching practice.
Reflect on the types of clients you are most passionate about working with and the areas where you can make the most meaningful difference.
What are your future goals for your business and brand? What is your vision through coaching?
Empowering individuals and teams on a broader scale. I aspire to offer high-level corporate training that addresses key challenges facing organizations today. This training will be tailored to the specific needs and goals of each client, focusing on areas such as leadership development, team building, and organizational effectiveness.
By providing corporate training, I envision helping organizations cultivate a culture of excellence, innovation, and growth. Through immersive workshops, seminars, and retreats, I aim to equip leaders and teams with the tools, strategies, and mindset needed to thrive in today’s rapidly changing business landscape.
Ultimately, my goal is to make a meaningful impact on individuals and organizations alike, unlocking their potential and empowering them to achieve extraordinary success. Through coaching and corporate training, I aspire to inspire positive transformation and contribute to a world where everyone has the opportunity to fulfill their highest potential.
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