Confusing, vague, emerging are some of the negative adjectives that are commonly used to define digital marketing. Such actions are sometimes justified as the sector is evolving and constantly adapting to the changing times. Yet, when it comes to making an impact, it can ensure maximum returns with minimum investments. But for that, entrepreneurs need an expert.
In Malaysia, when such a need manifests, novice entrepreneurs and aficionados alike reach out to Cleverus. Their extensive portfolio can vouch for their dexterity in digital marketing.
Only a few years back, Cleverus was just a rising name in the field of SEO marketing. Today, it has earned the top spot in Malaysia and beyond. So, what triggered their success?
What Had Set the Momentum?
Firstly, it was the realization that the brick and mortar system may fade out soon, thereby emptying a space for the e-commerce sector to grab. The latter was showing the potential of leaping forward in rapid pace. It had the perfect setting with countries adopting digital methods, smartphones evolving, and consumer behavior experiencing paradigmatic shifts.
What’s more, search engines started imposing marketing rules that could make or break companies. For players across industries, this new way of functioning was difficult to digest, as many of them lacked the proficiency and resources to sync their businesses with the changes in digital marketing.
Cleverus saw this as an opportunity. And Lawmence Wong, CEO of Cleverus, was quick to react. He “studied, researched, and ventured into the world of digital marketing, particularly in Search Engine Optimization (SEO).” Then fused it with his experience of handling other businesses. The outcome was affirmative. With his deft strokes, companies started making profits.
The X-Factor
Cleverus is not the only company in the Malaysian market to promote expertise as a common marketing strategy. Yet, it has emerged as the choicest preference for most entrepreneurs. Why? It is because of the way the company prefers to work – they start by digging deep into the psyche of their clients to know their want and then chart courses to clinch the deal for their clients.
But Cleverus also innovates. They know how crucial it is for their client to feature at the top of the Google list. To cater to that sentiment, they devised a plan wherein if they fail to live up to their promise, they will relinquish a certain percentage of their fees. This has instilled a newfound trust among clients upon the company and its promises.
Cleverus is now planning to make its offerings more robust by branching out towards online reputation management and artificial intelligence platforms.
