In recent years, businesses and individuals have become accustomed to a technology-driven world, wherein we stretch our arms to the internet with any queries or desires that we may have.
It is becoming increasingly evident that the digital marketing landscape is taking over traditional marketing channels. The penetration of the internet has provided businesses the opportunity and the ability to interact with their target audience, in real-time. Subsequently, customers are becoming more and more accustomed to participating, interacting, and engaging with one’s business or brand.
Marketing has always been primarily about connecting with your audience at the right place and time. Today, companies can no longer ignore or shrug off the need for a digital or social media strategy as a majority of their audience spends more and more time on the internet.
However, the boom of the internet and the subsequent expansion of the digital marketing industry has been a recent development. And the potential of the industry is nowhere near its peak with the internet audience increasing at a consistent manner across the globe.
But back in 2004, during the foundling period of the digital marketing landscape, very few foresaw the potential of the industry. Among them stood a visionary named Ramsey Sweis, the CEO of Aqaba Technologies, who dared to start his company from his living room and shouldered it towards success.
The Beginning
Headquartered in Sterling Heights, Michigan, Aqaba Technologies started out as a search marketing company. Initially, it partnered with six different web design companies. However, with time, Ramsey scrapped ties with all six companies and steered it towards a much more focused direction.
Aqaba Technologies is a global web strategies company focused on delivering profitable digital marketing campaigns with the mindset of transformation with the use of modern marketing technologies. The company aims to improve the web presence of businesses with an ROI on their intellectual investment. The certified Yahoo and Google ambassadors create their own software as well as proprietary techniques.
Amidst the hovering risk surrounding the industry, Ramsey saw a potential opportunity and capitalized on the same with its innovative approach and result-driven attitude.
Who. What. and Why.
Who? Aqaba claims to be the ambassadors of the internet, comprising a team of project managers, digital marketing experts, web designers, writers, software developers, and business development experts. The team at Aqaba uses the latest technologies and software and leverages the same to offer unmatched service to its customers. Since incepting in 2004, the company has built a team that echoes productivity and efficiency. This has subsequently helped Aqaba attain a loyal customer base.
What? The company is engaged with almost everything that revolves around the online world for businesses. It provides services like website design and development along with digital marketing services and strategies. The company is consistently widening its service portfolio and improving its presence across the globe.
Why? Aqaba understands that gaining visibility online doesn’t necessarily result in success. According to the company, “You need more than just a beautiful website to stand out these days.” Aqaba loves how the internet can maximize collaboration, communication, and commerce in business. However, attaining that requires expertise and knowledge and Aqaba Technologies boasts a team that is dedicated to bringing everyone on-board to grow the business of its customers.
The Process
Aqaba has a very well-defined approach for each of its services. It follows the same process to provide the clients with the best possible results. The six step process includes:
Business Analysis:
Before starting with a project, it does a thorough research about the client’s target customer and its competition to grab a precise understanding of the business. This, coupled with the client’s short as well as long-term online goals, forms the basic strategy that would be needed to take forward.
Strategy & Planning:
Following the previous step, the team at Aqaba makes sure to mesh its expertise with the understanding that was gained in the business analysis stage to formulate a strategic approach, backed with a solid plan.
Architect:
If provided with the responsibility of creating or updating the client’s website, the company uses results of its data mining, research, and analysis in order to create a sitemap that best suits the proposed website’s assets and content. Similarly, for any marketing-related requirement, the team takes the necessary measures to facilitate the best possible results for the client.
Develop:
In this phase, the team works together to bring the client’s brand to life with various designing features like retina-ready design, brand style, and pixel perfect optics in accordance to the needs of the client. On the other hand, on the marketing front, complete transparency is maintained with the client and the communication lines are kept open for any issues or updates.
Implement:
The end-result of the hard work and the rigorous implementation of the various strategies results in the creation of a new and improved website, CRO, SEO, or other campaigns.
Support:
Finally, the company makes sure to stay by for any assistance with its Managed Care Plan, which ensures constant support and help from the highly professional and experience team of technicians at Aqaba for anything related to the client’s website or marketing enquiries.
“A business that considers itself immune to the necessity of having a superior web presence, sooner or later finds itself immune to business.”
Bringing Consumers and Brands Together
Aqaba Technologies is a tech-driven company that brings together both consumers and brands through various high-impact, personalized online experiences. It uses strategic partnerships, online marketplaces, and dedicated individuals to offer a transformative digital growth and solve complex and advanced issues across different industries.
Add to this, Aqaba is a Google Certified Partner, wherein it works closely with Google Adwords and Google Advertising products. The certification allows the company to work closely with Google and execute various successful online marketing efforts for clients across the globe pertaining to all sizes.
Aqaba invests considerable amount of time in training and understanding the business models and case studies of its clients in order to serve them in the best possible manner. This is one of the key factors that separates the company from its competitors. The company offers its services under three primary categories, namely Digital, Technology, and Consulting.
Website of Aqaba Technologies.
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