Retail stores need new customers. Attracting them should be an ongoing effort in marketing and relationship cultivation. Even if you do all the right things, it’s still essential to have aspects of your marketing that focus exclusively on attracting new customers. A store wants to ensure it knows its market and how to structure its content when launching marketing or ad campaigns.
Here are some ideas on what to do and where to go to attract new customers to your store.
Improve Your Online Presence
New customers who have yet to purchase from you will likely want to learn more about your business online. Be ready. Fine-tune your website, Google Business Profile, social media profiles, and anywhere else you are listed. Ensure the content, graphics, and graphics are up to date. Focus on showing off the best-quality images, videos, and branding you can.
Incentivize Referrals with Bonuses and Perks
Have existing customers use word-of-mouth marketing to recommend your store. Implement a system to incentivize this behaviour and provide some form of reward to your new and existing customers. Referrals are a common feature of many long-established retail brands. They are key to attracting new eyes to your actions, who you are, and what you sell.
Tap into Digital Signage Solutions
Digital signage software puts vivid imagery on a screen in-store and out. It’s a way to catch the attention of passersby and communicate endless amounts of information on sales, discounts, and promotions. Digital signage can make a difference in putting a vibe in your store and attracting and keeping new customers browsing and eventually buying.
Run Retail Analytics to Gain Customer Insights
Track in-store customer behavior with heat maps and learn how your existing customers behave. Analyze sales data. Observe marketing strategy analytics. Identify top-performing products and promotions. Use this information from retail analytics and customer insights to launch campaigns targeting new customers who have never shopped with you.
Use Social Media for Brand Outreach and New Likes
Social media is a major opportunity to launch brand awareness, retail marketing campaigns, and generate new sales. Go where your target audience is and find them on social media platforms. Use organic and paid posts that highlight trendy products. Work on your text, taglines, hashtags, and social posts. These can build clicks and sales.
Encourage Customer Reviews Post-Purchase
Display customer testimonials on your website. Encourage customers to leave reviews on Google, social media, and other sites. Customer reviews are social proof. Product snippets or store reviews can also be utilized in digital signage software, email campaigns, etc. Encourage authentic feedback, and don’t hesitate to respond positively or negatively.
Network with Local Stakeholders And Partners
Network with local businesses and organizations. Sponsor events relevant to your target audience. When you come to network with others, offer in conversation something rather than expecting some form of instantaneous return. Networking is a great way to attract new customers and secure exposure to wide customer bases.
Lower Prices or Optimize Based On Product Value
A deep discount, one-day promotion, discounts, and similar pricing strategies can attract new customers looking to score a deal. You can toy with this at any time of year or further optimize your offerings around a strong sales period, such as Black Friday. Use dynamic and predictive pricing strategies to maximize profitability without taking too much from the customer.
Host Live Shopping Events to Bring Out New Customers
Live shopping events breed excitement, clicks, likes, shares, and sales. Consider hosting live streams to showcase new product arrivals, how-to demonstrations, and more. Look to influencers and local business partners to help you promote these events. Ensure you do what you can to price products and earn the highest revenues possible from a live event.
Reach Out to Old Customers with a Special Offer
If a customer has yet to purchase from you within the past 6-12 months or longer, reach out. Past customers may come back if you lay down the right offer. For an old customer, you remember them and want to do what you can to get them back. If you have customer contacts by email or physical address, this is an excellent campaign to launch.
Manage Inventory and Stock to Keep Products Available
Making a special trip to a retail store only to discover that the product you came to purchase is not in stock. As a retail store, ensure you sync inventory, use real-time updates on stock to manage it efficiently, and keep your inventory stocked on the floor. A new customer still looking for what they are looking for is unlikely ever to return.
