Are you trying to stuff SEO keywords in two paragraph posts to ensure search engine ranking? You, my friend, are living in the past. Content marketing is not longer the same. Let us introduce you to the future of content!
The 21st century has brought with it a major trend – no trend is immortal. Marketing strategies change overnight and those without the far sightedness are definitely going to end up losing quite a lot in such turbulent conditions. But when it comes to content, the need for it will always remain.
So here are three quick methods to catch up on the content needs of today’s audiences. Also, if you like this article, make sure to follow us as we publish regular business and tech news and related contents.
Quality over quantity
Writers for a long time had been hinting at this change. Their jobs had become quite miserable with no one catering to the quality of their content except for the SEO standards. But the audience is tired of junk content on every page and such pages are now dwindling at the bottom of the search engines. If you are going to post two pieces of content every week, that’s fine. Just make sure that it holds actual value to the reader.
Treat the reader’s professionally
The trend before was to have content for the purpose of increasing page reach, but now you need to do it to ensure visitor satisfaction. This means every word that is put down on your website, blog, etc. needs to hold actual value. No short paragraphs giving two liner tips. No long descriptive junk either. Give the people the content necessary for the context of your business purpose and your page visits will increase exponentially. Andrew Kucheriavy mentions why content is the most important thing on your website. Read along to grab some detailed pointers.
Evolve your content
Form is crucial. If you are penning down 600 word essays it’s going to have less reach than a 2 minute video. Try new methods, mix them up, and try to come up with original forms as well as original content. Having a personalized format for your content can help achieve great brand exposure.
Content is still the king, but the audience is now god. And thus, as a king you must now make offerings to please the god! And there enters content marketing. Help your page get more reach with these three tips and climb up the ranking charts.
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