Creativity is more than just a skill or talent that holds its use in the field of art. It goes beyond the usual cycle. Herein, let’s understand the need for creativity in business.
The problem why most businesses are unable to break the mold in today’s world is because they try to overburden themselves with productivity, and thereby fail to give due attention towards creativity.
According to experts, businesses that have a high stake at R&D are able to do better than those who don’t. We are here to tell you how creativity ties in with your productivity and you can also follow us for other such business and tech articles!
Creativity is not just about coming up with ideas
Business goals, planning, execution, employee management, etc. are some of the fields within a business that can make use of creativity. You don’t really need to change your entire structure or model, simply add a few innovative ideas to it that you think will serve your specific industry. But if you are daring enough to change the entire outlook of your business, then it can be a risk that is worth taking!
Why it’s important for SME
Young entrepreneurs are usually the ones who tend more to their creative sides. This is due to two specific reasons. Firstly, an SME does not usually possess the resources to compete head to head with an established business house. So coming up with creative ideas becomes the primary method of gaining business growth. Secondly, the essence of SMEs are closely related to the business vision of the leaders, and thus any creative change in effect needs to stem from the same root.
One of the best examples of such a business is Facebook. When Mark Zuckerberg introduced the platform, it was no more than an idea. But the amount of creativity that this idea held, allowed it to be one of the most productive business models of our times.
Thus proving the need for creativity in business.
So, if you think your business model needs changes, then you might want to pay attention to the creative side of things and not just the technical aspects!
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