Squatty Potty is an innovative company that has become one of the most successful business stories in recent years. Founded by Bobby and Judy Edwards, Squatty Potty started as a family-run operation with a mission to develop products that promote better health through improved bathroom habits.
The company quickly gained attention for its flagship product – the Squatty Potty toilet stool – which helps people adopt a healthier posture while using the restroom.
With appearances on Shark Tank and other popular television shows, Squatty Potty has grown into a multi-million-dollar enterprise with products sold all over the world.
What makes this success story even more remarkable is how it was achieved: through ingenuity and determination in finding solutions to problems no one else had thought of before. In this article, we’ll take a closer look at how innovation drove Squatty Potty’s rise from small business to a global phenomenon.
How Squatty Potty Started?
Bobby and Judy Edwards, the husband-and-wife duo behind Squatty Potty, were both raised in households that placed a strong emphasis on health and wellness. This upbringing instilled in them a desire to find creative solutions to everyday problems that would improve people’s lives. In 2011, they put this idea into action with the creation of Squatty Potty.
Their mission from the beginning was to design and manufacture innovative products that aid in proper bathroom habits. The idea for a toilet stool came about when Bobby, who had been suffering from chronic constipation, noticed that his symptoms improved after he changed his posture while using the restroom. From this observation, he and Judy developed the Squatty Potty toilet stool.
Gaining Momentum Through Shark Tank
As their first big break, Bobby and Judy appeared on an episode of ABC’s popular show Shark Tank in 2014. The two were able to convince the panel of “sharks” that Squatty Potty was a great product and managed to secure an investment from the show’s star investor Robert Herjavec. T
he appearance on Shark Tank catapulted Squatty Potty onto the global stage and established it as a legitimate business and brand.
Subsequent appearances on talk shows such as Dr Oz, Jimmy Kimmel Live!, and The Ellen DeGeneres Show further increased the company’s visibility and helped bolster its reputation as a quality product.
Bobby and Judy put this newfound attention to good use by creating campaigns that showed off the humorous side of their products, while also educating customers on why they are beneficial for health.
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Continued Growth Through Innovation
Over the years, Squatty Potty has continued to grow, expanding its product line, and increasing its presence in the market. Rather than resting on their laurels, Bobby and Judy have continued to innovate and find new solutions for problems related to bathroom health.
For instance, they had released a foldable version of the Squatty Potty that is more compact and easier to store. In addition, they have created an accessory line of products such as toilet sprays, deodorizers, and other items that enhance the bathroom experience.
The success of Squatty Potty is a testament to the power of innovation and determination. Bobby and Judy saw a problem, developed an innovative solution, and then brought it to the world with creativity and hard work.
As they continue to develop more creative products and expand their presence, Squatty Potty is sure to remain one of the most successful Shark Tank stories in recent years.
