Shark Tank has become a household name in the United States, with millions of viewers tuning in each week to watch entrepreneurs pitch their products and services to a panel of investors. These investors are looking for innovative ideas that could potentially turn into successful businesses.
One such iconic product is Scrub Daddy, an innovative cleaning tool that was featured on Shark Tank back in 2012 and has since gone on to become one of the most successful products ever seen on the show. Let’s take a look at how this revolutionary product came about, as well as its rise to success after appearing on Shark Tank.
What Started Scrub Daddy?
The idea for Scrub Daddy began when its founder, Aaron Krause, was working as a car detailer. He noticed that traditional sponges would quickly lose their shape after soaking up water and become difficult to use. This inspired him to design a product that would remain effective even when wet – leading to the creation of Scrub Daddy.
The Scrub Daddy product itself is made from a unique material that changes texture depending on the temperature of the water used. When in warm water, it becomes soft and pliable, allowing it to easily contour to any surface while still providing an effective cleaning action. Conversely, when placed in cold water, the material hardens and provides a stiffer texture that is perfect for scrubbing harder surfaces. This patented technology has become a cornerstone of the Scrub Daddy brand and was one of the reasons Aaron was able to get the product onto Shark Tank.
The Shark Tank Appearance
Aaron pitched his invention on the show in 2012 and quickly gained the attention of investor Lori Greiner. After some back-and-forth discussion, Greiner agreed to invest in the product. This investment provided the capital necessary to bring the product to the market and launch what would eventually become one of the most successful Shark Tank products ever.
Related: Story of Squatty Potty: Shark Tank Legends
Scrub Daddy’s Success Story
Since its appearance on Shark Tank, Scrub Daddy has become a household name. The product has featured in multiple TV, radio, and print ad campaigns, helping to spread the word and attract new customers. It has since been sold in more than 70 countries around the world and is now available in over 30,000 retail outlets.
The success of Scrub Daddy hasn’t just been limited to sales either. In 2016, the product won a Good Housekeeping Design Award for its innovative design and effectiveness. It has also been featured on popular US talk shows like Ellen and Good Morning America.
Scrub Daddy is a perfect example of how an innovative idea can be turned into a successful business through hard work and dedication. Its story is an inspiration to any budding entrepreneur, highlighting the potential of Shark Tank and the wider entrepreneurial community.
Scrub Daddy has truly been a game-changer for cleaning products and its legacy will live on for many years to come.
