Exeleon Magazine

Sharon Brand: Creating Magic with Brands

Sharon Brand Exeleon Magazine

What according to you makes one a powerful woman? How do you integrate the same thought into your leadership?

A powerful human to me is recognizing your strengths, and your weaknesses and letting vulnerability come through in your professional life. As the leader of a small business, knowing when to ask for help is uneasy, but so necessary and important. This is something I implemented in Brand’s Media Group’s company values, one of them being: Help one another.

I think that the more we put our guard down, the more we can lead in peace and with dignity.

What prompted your interest and subsequently your foray into the fashion and marketing space?

I’ve found that both Communication and Fashion are two spaces that finally reunite a way of expressing yourself — publicly and personally. What I wear on a day to day is a choice I make and what I decide to showcase on Instagram to an audience too. After studying both fields for my bachelor’s and master’s degrees, I decided to combine both these passions of mine to help small businesses in the fashion world lead the way and increase their community online.

What led you to start Brand’s Media Group? What was the pain point you wanted to address through this platform?

Brand’s Media Group is a space that reunited small to medium-sized businesses in the Fashion, Lifestyle and Beauty world. We help business owners stay true to whom they are, using their voice and brand identity, to create magic. Whether it is a product, a public figure, or other agencies, our creativity is limitless and being able to enhance their visibility, brand awareness and their products are the ultimate goals.

When it comes to marketing and branding, what is the approach followed by you and your team to ensure optimal client satisfaction?

Understanding whom you are speaking to is one of the biggest important marketing and branding factors. Ask yourself: who is my audience, who will be reading my post, who will share this post, and who will want more? Strategy and branding come together. Each color, font, typography, content creation and template we are creating the need to speak for itself and tell a story. My team and I reunited mostly once a week, aside from our day-to-day meetings, to discuss strategy for each of our clients.

What would be your advice for aspiring female entrepreneurs struggling to take that leap of faith?

I think that we women have a very strong gut feeling and instinct that shouldn’t be ignored. If you feel something deep inside of you, listen to it. Even if it scares you, even if it the idea of it seems crazy. Whatever seems uncomfortable will be the best decision you have taken. I can proudly say I don’t regret anything in life because I have taken that leap of faith and dived right into what sounded or seemed scary at the time. The only really frightening thing in life is not doing what you are meant to be doing. Trust the process.

Looking back at your journey, what would you have done different when starting out?

I wouldn’t have changed anything from how I started because I went in being a business owner completely naïve and with no idea that 3 years later, I wouldn’t be doing social media work myself but managing an entire business. What I suggest though, is to read books on entrepreneurship (Creativity Inc by Ed Catmull is a great one) and just be more aware of all the challenges that will come your way. It’s not always easy and it takes a strong mindset to continue. You will have ups and downs but what matters is looking at it in the long term.

What does the future look like for Brand’s Media Group? What are you most excited about?

I’m so excited to grow our team and find more inspiring, talented, and motivated women who want to work in this industry and leave something behind. Social Media sounds like such a broad topic but the difference we make for our clients who really truly need us is so special. We also have a podcast launching in 2023 which is our next big, exciting project.

Exeleon Shorts

  • One Book Entrepreneurs must read: The Making of a Manager by Julie Zhuo
  • One Productivity Tool that everyone should use: Slack
  • One Mobile App that you use the most: Instagram… guilty!
  • One Movie / Show that you would recommend: Gilmore Girls — so you don’t forget to have your big cup of coffee in the morning
  • One Quote that describes you: One life, just one. Why are we not running – like we are on fire – towards our wildest dream?

Read Digital Version of the Magazine.

Visit Brand’s Media Group Website.

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