Matt Choi is a Chartered Market Technician (CMT) with over 20 years of trading experience. After earning his MBA from McMaster University, Matt entered the trading world, applying a disciplined, rule-based approach to risk management. His dedication and consistent success in the markets led him to establish Certus Trading in 2011, where he’s focused on developing effective trading strategies and training aspiring traders.
Co-author of the Amazon bestseller *The Winning Way*, Matt Choi shares his extensive knowledge and insights into the complexities of trading. Based in Toronto, he enjoys traveling with his family, exploring new cuisines, playing soccer, and watching his son play hockey.
Q: What inspired you to transition from a successful car dealership business to the world of trading, which is often seen as high-risk?
MATT CHOI: The transition was driven by a desire for greater flexibility and a passion for the markets. While my dealership was profitable, it tied up significant capital and demanded constant attention. Trading offered me the potential for higher returns and the ability to work from anywhere, allowing me to travel and spend more time with my family. The challenge and excitement of the markets were also big draws for me.
Q: How do you suggest entrepreneurs balance risk and safety to achieve success?
MATT CHOI: Start small and have a plan to scale up. In my car dealership days, I began with a Hyundai franchise because it was within my means, and I grew the business incrementally. The same principle applies to trading: start with small investments, learn continuously, and scale up as you gain confidence and experience. You learn to manage risks properly and not rush the process. It’s also important to constantly keep learning and educating yourself. That knowledge base and your continued experience are the best ways to mitigate risk while pursuing growth.
Q: Can you discuss the role of mentors in your career?
MATT CHOI:: Mentors have been crucial in my journey. My mentor, George Fontanills, was known as the Dean of Options Trading. He helped me understand my strengths and weaknesses, refine my strategies, and most importantly to develop a winning mindset. To find a good mentor, you can attend industry events, network, and seek out people who’ve had the career you want to have. If you approach them with genuine interest in their work and a clear vision for your career and your goals, you’ll usually get their era. It can make all the difference in expediting your learning curve and providing invaluable guidance.
Q: What was a significant mistake in your trading career, and how did it shape your approach?
MATT CHOI: One major mistake was my quest for the perfect trading system. I spent a lot of time and money trying different strategies and programming systems, only to realize that no system guarantees success. This experience taught me to focus on the bigger picture of portfolio management rather than individual trades. Understanding risk management and maintaining a balanced portfolio is far more important than finding a flawless strategy. That shift in perspective has been fundamental to my long-term success.
Q: What do you consider the smartest move you’ve made as an entrepreneur, and what can others learn from it?
MATT CHOI: The smartest move was hiring smart people to help me. Many entrepreneurs try to do everything themselves, but spreading yourself too thin leads to subpar results. By hiring talented individuals and focusing on my strengths, I was able to scale my businesses effectively. This approach applies to trading as well—seeking mentorship and building a strong support network can accelerate your progress. Align your business goals with your personal goals and leverage the expertise of others to achieve success.
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