Marketing requires targeting different audiences, managing different platforms and running different campaigns. Things can quickly become messy if you don’t take steps to organize your marketing efforts. Below are a few tips on how to keep your marketing organized.
Maintain a consistent brand
It’s important that you establish a brand that is consistent across all marketing channels. This involves using the same company name, the same logos, the same colors and the same tone of voice. If you decide to reband, make sure that you rebrand across all platforms. This will prevent any confusion as to which company customers are dealing with.
Centralize control with software
It’s possible to use software such as CRM software to manage all your marketing strategies from one place. Certain software may even allow you to share content across multiple social media channels or compare different PPC advertising campaigns across different advertising platforms. Emails and website analytics can also be accessed from the same place. There are different CRM applications targeted at different industries. Use comparison guides such as this guide to the best CRM for agencies to find the right software for you.
Set clear marketing goals
It’s important to set clear marketing goals and to not just be throwing ideas out there and seeing what sticks. Having clear goals can help you to fine-tune your content and adverts. Different marketing goals could include converting more customers, generating more website traffic, boosting search engine rankings, generating more social media followers or building a larger mailing list.
Schedule dedicated time for marketing
It’s important that you’re not just finding time for marketing when you can. Dedicate specific times of the week to focusing on specific types of marketing. This will ensure that you’re not neglecting certain marketing channels or spending too much time doing one specific type of marketing.
Make time for research and analysis
It’s important that you also make time to assess your marketing results. If certain types of marketing aren’t working very well, it’s important that you spend time researching new methods. Consider dedicating time at the end of each month to look over your marketing results and conduct new market research. There are many analytics tools and market research tools that you can use.
Use alerts, automated messages and content scheduling
You can also make marketing organized by embracing automation. The most basic form of automation you can use to organize your marketing is automated alerts. This could include setting up reminders to tell you when to post blog content or send an email to your mailing list. Automated messages can be very useful in certain situations, preventing you from having to set reminders or manually message customers. This includes setting up automated follow up messages, abandoned shopping cart reminders, requests to leave customer reviews or even celebratory birthday messages with gift vouchers. Finally, make sure to consider content scheduling tools. Using such tools, you can create a month’s worth of social media content and blog content in one day, and then queue it up to be published at intervals throughout the month. This could allow you to get content creation out of the way and focus on other tasks.
