Exeleon Magazine

GroGuru – Increasing Profit, Inspiring Sustainability In Agriculture

GroGuru Patrick Henry

The burgeoning global population is nearing the 8 billion mark, and it poses two immediate crises; one associated with food and the other with the land. Why land? Because it is the basic need for both the production of crops and housing, which is the route of an inversely proportional equation of food and land.

Finding a solution without complicating things is quite challenging for governments. Organizations are coming up with various solutions like vertical farming. But these innovations only talk about increasing the amount of the produce but not about making it profitable. For that, technological innovation and backing are needed and GroGuru has garnered accolades for itself by providing that.

GroGuru focuses on cost-efficacy to ensure farmers earn more and that too, in a sustainable way, without exploiting natural resources. Its primary focus is on strategic irrigation management, and Patrick Henry, the President and CEO of GroGuru, invested himself in developing ”innovative IoT systems for precision irrigation and soil monitoring and management.”

The Work Method

The extensive model GroGuru follows to trigger profitability includes deployment of soil sensors that measure “soil moisture, temperature and salinity at various root depth of crops.” These are then transferred to the Cloud where the company puts in additional information to facilitate AI-based recommendations that farmers can use to know the precise timing for irrigation and amount of water to maximize production.

GroGuru does not just provide information about irrigation but includes information on crop type, soil type, weather, and other data to increase the sphere of their support.

The method is farmer-friendly as the sensors work without wires. GroGuru’s wireless underground system or WUGS depends on underground sensors. These sensors get placed so deep that they do not hinder the farming process and are equally efficient in handling annual crops like wheat, cotton, corn, soybean, and sorghum.

The Intent

While looking at farming from an eco-friendly way, it is easy to realize that there are factors like soil and water that often feature nowhere in the plan. This led to the idea of building a sustainable way that will increase profit and manage these resources, effectively. Patrick has documented that GroGuru’s typical results guarantee a hike in crop production by 10% and it saves 20% cost invested in water, fertilizer, and energy.

The company is on the cusp to make a breakthrough by expanding its AgTech reach through tie-ups to boost sustainable agriculture. The time is exciting as the efforts to save the planet are taking a cumulative shape and the results are pegged to be affirmative.

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