Category: Business POV

Mastering Video Marketing: Strategies for International Business Growth

Ready to expand your business globally? Video marketing is one of the most powerful tools for growing your audience internationally, but you may wonder how to implement a video marketing strategy that resonates with a…

How Successful CEOs Manage Market Challenges

Gaining a deep understanding of market dynamics is crucial for CEOs to steer their companies towards success. Market dynamics encompass various factors including consumer behavior, economic conditions, and competitive actions. These elements constantly evolve, requiring…

Key Tech Skills For All Digital Entrepreneurs To Develop

You’ve got a brilliant idea for a business — a real game-changer that you think has got a real shot at working out. You’re ready to be an entrepreneur. You’ve still got to keep in…

Building High-Converting Sales Funnels for Affiliate Products

Quite a lot of people and businesses have ventured into affiliate marketing. This is down to several factors, including the fact that the industry is large enough to accommodate so many players. However, the point…

Ultimate Guide to the Best Business Magazine Picks for Industry Leaders in 2024

In search of the best business magazine? This guide delivers straight talk on the best names in the game. You’ll discover which magazines are essential for industry insiders who need to stay ahead of market…

Guide to Recruitment: Hire the Best Employee Seamlessly

Navigating the recruitment landscape can be a daunting task, but with the right strategies in place, hiring the best employee can be a seamless and rewarding process. Our comprehensive guide to recruitment is designed to…

Breaking Language Barriers, Boosting Global Business

Following is an article written by Sergio Guillén, CEO of Accelingo, discussing the evolving business landscape in 2024, highlighting the importance of effective global communication in navigating key trends such as AI integration, skills development,…

Need for Childcare Benefits in the Workplace

Following is an article written by Rebecca Sylvain, CEO of Nannies & Kids United, on the need for childcare benefits in workplace. The article is part of Exeleon’s Women History Month Celebration.  In today’s fast-paced…

The Art of Brand Storytelling: How Authentic Narratives Shape Successful Brands

In a world saturated with advertisements and marketing ploys, storytelling emerges as a beacon of authenticity, captivating the hearts and minds of consumers. The art of brand storytelling is not merely about selling a product;…

Are Travel Apps Replacing Traditional Travel Agents?

In the era of smartphones and high-speed internet, the way we plan and experience travel has undergone a significant transformation. Gone are the days when visiting a travel agency, flipping through brochures, and discussing itineraries…