Recent changes in the healthcare sector have marked substantial deference from the erstwhile established methods, especially in the last two decades. This is because of the revolution stirred by smart technologies in the medical sector and biotechnologies from which diagnosis and treatment of diseases are benefiting substantially. At the same time, these developments are also inspiring new ideas and expanding the field for startups to play and develop strategies to have greater impact.
With new ventures trying to set footprints, the market is getting congested and competitive. The chances are high that a few of these will drop out after failing to fund their projects. Sometimes, companies with good business ideas become victims in this race, which thereby means either shelving a powerful idea or delaying its initiation. However, if these companies find guidance at the right time, their probability of getting better traction goes up in the seed funding or Series A level.
Cynthia Ekberg Tsai, the CEO of Healthquest, a company known as a prominent global biotechnology and medical technologies advisory firm, is adept in providing insights to such rising entrepreneurs. According to her, only a great setting can support the best business ideas, effective strategies, and relationships with the potential to ensure lasting bonds. She delves deep into her clients’ challenges and finds opportunities.
What Inspired Her Moves?
Her experience in diverse fields taught her well about the importance of a growth-inducing environment. But how to achieve that for an entrepreneur was a question that used to prick her often. Then she realized that the way out is simple. It can be achieved through collaborations. If she can connect them with the right dots, then their moving forward will become easier.
To do that, in 2018, she continued her venture in Wolf Creek, Montana. Starting there was a tactical move as she understood that a place has a major role in setting a company’s work and leadership flow. She earned the opportunity to work with some of the brilliant minds from MIT. Some of those companies are still in the market, after almost two and a half decades.
Cynthia’s collaborations now cover different technologies including AI, biotechnology, therapeutic, and medtech spaces. Such a diverse range proves her capability to penetrate sectors well and understand their requirements.
How Did She Begin?
In the early 1980s, she started her career in the finance industry on Wall Street. There she proved her mettle and won several accolades among which was the ‘Leading Woman Entrepreneur of the World’. Wall Street taught her well about a woman’s journey in this profession. She challenged traditional misconceptions about women and seized the opportunity to address such notions and move forward.
Cynthia also learned about how stress becomes a part of a leader’s life. In fact, she realized it is imperative to respect the goals a CEO has to meet. These goals are important for an entrepreneur as well – clarity in the vision about what he or she wants to achieve by venturing out can provide proper direction. This is something Cynthia asks her clients at the very beginning of their dealings to chalk out routes and plan strategies accordingly.
In fact, she has developed a strategy for herself to create more impact. She links her actions with what she envisions for better results. She feels, “This marriage results in an authentic, deep-seeded commitment that taps energy, creativity and experience – even in challenging times.”
Unlike many, Cynthia wants to change nothing about her past. The drive to bring solutions with actual impact to people in need, people who would understand its worth, is something that has been steering her ahead since the very beginning. For a person who finds roadblocks as self-imposed, this sort of motivation can work wonders and it is evident from Cynthia’s understanding of the market.
What Is The Future For Her?
The company she has been nurturing for the last 25 years is all set to continue working with substantial prospects in the coming years. This is all the more evident after the COVID-19 pandemic outbreak that has exposed a brittle healthcare network. The industry is looking for innovations and new procedures as a lot of companies are now going to invest in healthcare and biotechnology.
Entrepreneurs with state-of-the-art tools and brilliant plans have started entering these sectors and Cynthia’s operational scope has broadened. She wants to explore these to their fullest potential so that they can have a sustainable impact on the market.
How She Defines Leadership?
Her views on leadership are quite pragmatic. She has derived them from her experience in different fields. The ability to execute plans fearlessly with discipline are the two most crucial aspects that a leader should possess. To achieve this, Cynthia puts special emphasis on her way of articulation. She prepares her communications thoughtfully. In addition, she values “a diversity of relationships that expands my ability to resource, motivate and succeed.”
Cynthia’s every step, as an entrepreneur, carries deliberation and determination. That is why when she executes her plans, they are more accurate and beneficial- something that keeps her going in a much-contested market.
