For many, real estate is a worthy investment as the returns and benefits can be realized by not just the current homebuyers but also their upcoming generations. However, as an asset, it has its own risks attached to it like unfavorable locations, complicated paperwork, and fluctuating market value. It takes specialized knowledge and experience to champion yourself in the realty sector and stay afloat.
Lisa Loveland is a visionary realtor who has helped countless people buy, sell, and invest in properties. She is ranked by The Wall Street Journal among the Top 1 percent of agents in America, based on revenue. This only proves to show that she is a seasoned and trusted professional who executes her services with great panache and treats her clients as equal partners in every transaction.
Interestingly, Lisa views all upcoming challenges integral to the learning process and finds opportunities by overcoming them. She is also described as “clients’ advocate and trusted team member” as she always puts their needs first and sets appropriate expectations.
She believes that “a pioneering leader is one who thinks outside of the box to create engagement, collaboration and brings about solutions that are effective and measurable.” Such leaders also identify and support individual strengths to promote a culture of growth in an organization and team.
Lisa also feels her philanthropic pulse and trusts in giving back to society by helping the needy. This explains her active involvement with HomeStart, an organization that helps homeless individuals and families get access to permanent housing.
Getting Out in Front
A useful rule of thumb to begin anything new, like starting a business or working on a passion project, is to start with the end in mind. A forward-looking mindset creates a vision that pushes you to achieve your goals. By fully understanding these end goals, a detailed step-by-step roadmap can be laid out that increases your chances of success.
Loveland’s formative years were guided in a similar fashion by her parents. It was his intention to make Lisa an independent and self-assured individual. She recollects that he would patiently wait for a business plan from her end for any new endeavor. “I could get a 10-speed bike if I gave him my plan on how to get it,” she fondly shares. That gave her the knowledge and confidence to achieve anything in life.
She nurtured the “planner” in her and started to experience the consequences of her approach. In her first seven years as a realtor with Coldwell Banker, she was consistently ranked in the top 2-5 percent internationally. Her zeal to be better and provide superior services is her continuous North Star.
Career Growth—but with headwinds
In her 20-year-long career, Lisa Loveland has treated real estate not just as her profession but also as a hobby and passion. Her career highlights span around the South End, Back Bay, Beacon Hill, South Boston, and Seaport markets where she worked with sellers and buyers — from first-time homebuyers, developers to investors.
While her clients appreciate her direct and strategic approach, Loveland did not have it easy in her starting years. She is vocal about her struggles in her real estate journey. She shares, “I did not have a lot of support lead wise. So, self-generating that business consistently was very difficult and frustrating. It has paid off in the end because it forced me to think outside of the box and create my own opportunities. In the end it gave me freedom in a strange way.”
She also has an interesting ideology to share where she believes that “everything happens the way it is supposed to and as long as we learn along the way, we are exactly where we are meant to be.” This mindset led her to establish her own real estate practice — The Loveland Group.
The Loveland Group is a close-knitted network of vendors that hold expertise in staging, painting, packing, cosmetic repairs as well as paperwork-related assistance like financial and legal expertise. Its formation was to bring in-house branding and marketing to the group, and she credits her talented team member, Kosta Hantzis for putting it all together flawlessly. She along with Kosta started a podcast called ‘Live, Laugh, Love Real Estate’ to enable people to get to know the Group and understand their personalities. This bridged the gap and gave people insights about life, business ethics and philosophies prior to being associated in any real estate transaction.
Surprisingly, this grew into interviewing a lot of entrepreneurs and discussing topics like mindset. Lisa shares, “We have since rebranded the podcast to “Becoming”. The idea behind that is to encourage and support viewers to “Become” the best version of themselves.”
Loveland takes pride in making her clients happy and the catalyst for optimal client satisfaction is her obsession with timely response. “We are extremely efficient in prioritizing what is important in the buying and selling process. We focus on the person and move the process seamlessly,” she adds.
While Lisa doesn’t settle for anything less, she also balances the many moving parts behind the scenes of her professional life— her personal life. She believes in putting her life first while she balances her work. “If one does not have a full life with friends, family & personal time then true success is hard to maintain. I do the hard things first. So much of balance is in your mindset,” Lisa says.
She always starts her day with a clear and focused mind by pushing aside all the nagging issues that can hamper her efficiency and creative thought processes. As an enthusiast for living life to its fullest, she makes time for playing tennis, running, working out, paddle boarding and boarding, while also being a member of the Massachusetts Association of realtors and a trustee on several condominium boards.
Own & Scale Your Outcomes
Lisa Loveland understood and visualized her desired results from the very beginning. She did this by developing a detailed plan and setting measurable milestones. This helped her to track the progress, realign her deviations to her goals, and point her ‘persistence compass’ towards success. She doesn’t underestimate the importance of a right team, favorable operational metrics, and potential for scalability to move her business forward.
On the same grounds, Loveland’s advice to build a sustainable and relevant business is practical and simple. She suggests aspiring and emerging players in the real estate industry to be authentic, creative, technically savvy, and curious.
She also places special emphasis on the need to find, nurture and improve relationships as this can truly turn the tide. Lisa also adds, “It is critical to have great relationships with other agents in the business.” She believes this is also important to manage your client expectations and move through the process without any overpowering emotions and snags.
Her past experiences have taught her that success doesn’t come easy, but you should push through it. Lisa also acknowledges the obstacles in ‘dealing with deals’, for instance human emotions can get the best of you and that could cloud your judgment. She adds, “Deals are challenging, and you cannot let your emotions enter the transactions. Emotions kill deals!”
Her Big Bright Future
Zooming in on the future aspects, Lisa is thrilled to share her upcoming plans. “My mentee Kosta Hantzis and now business partner is creating an NFT project called The Billionaire Lynx Club. It is a creative collective of likeminded entrepreneurs, musicians, artists, film makers, real estate professionals,” she asserts.
She also shares the reason behind the name “The Billionaire Lynx Club”. Lisa uses the word ‘Lynx’ as an inspiration from an animal in folklore that detects opportunities before other animals in the forest and pounces, or in business terms, executes on it. This combined with ‘The Billionaire’ is to promote a Billionaire mindset — that everything is possible, and success is not just limited to monetary metrics.
The project is a brainchild of Kosta Hantziz and combined with Lisa they are creating a platform where like-minded people will come together in the metaverse to collaborate and support each other in getting to their next level. They plan to offer community funding for the projects that are pitched, like the popular Television reality show, Shark Tank.
Additionally, they are planning to organize an in-person conference called Lyxcon in Fall 2022 that will witness participation from several speakers in the metaverse. Their intent is to make it a collaborative, inclusive and immersive experience. Lisa along with Kosta are excited to launch this project in March.
