It can be a regular product or service with an excellent USP, or something that no one has heard of, but its success depends on how much attention it garners. However, grabbing the attention of the media and audiences has now become more difficult than ever, with the amount of content, especially online, now being pumped at buyers and consumers. This makes it harder and more challenging than ever for businesses to get the attention and column inches (and clicks) they need to get ‘airtime’ for their company, and what they provide.
That is why a lot depends on knowing the target audience, and the media that write for this group, what they are interested in, and what ‘makes them tick’. Communication brings these two aspects on the same page. Only experts, with in-depth knowledge of all the factors, can do this efficiently and their performance can ensure a surge in the intake and an increase in revenue. Ascendant Communications is one such company that has been doing this effectively for over 15 years.
Ascendant Communications’ focus area is Europe, and it is not easy to gauge a market that is culturally rich and diverse. Devising a strategy there requires harnessing local knowledge and building a contact base for maximum impact.
How They Do It?
Clients expect results quickly to back-up the business needs they have to sell and meet targets across Europe. Ascendant’s job is to make sure they have the news and content needed to meet those expectations, or to work with the client to create them. They also need to be transparent and honest with a client, giving them relevant consultancy and advice, as well as driving to gain the results they need, to provide the best possible outcomes. In addition, with its teams across Europe who can localize content, pitch to reporters in local language, and with the immediacy the press wants, Ascendant Communications can ensure a tight and targeted program for its clients.
This versatile approach ensures results from multi-market campaigns, which make the client a recognizable face. In other words, the company helps build brands, transform market opinions, and boost sales.
The Helmsman
James Cooper, the Founder and Principal of Ascendant Communications, is a seasoned veteran of European PR and Analyst Relations, starting his career in the Dotcom heyday of the late Nineties, working both in-house and agency-side, before founding Ascendant in 2003. His experience working for global B2B technology and services brands like IBM, SAP and Microsoft, and numerous tech start-ups, gives him the insight and experience to weigh things in advance. Using that, he guides his team of experienced consultants to get “companies on the radar of key influencers.”
When the challenge is as big as delivering a PR program in a continent of 51 countries, with 24 official languages, having a company that serves all the corners is a must, and Ascendant Communications fits the bill perfectly.
