Chloe Sunderland is a content creator based in Calgary, Alberta. She is also commonly known online as Roma Army, where she shares candid comments on modern culture and gender dynamics, primarily regarding men’s rights. With a loyal and highly engaged audience, her content consistently attracts strong viewership, including sponsored videos with more than 200,000 views.
She is associated with Drive for Youth Australia, an organization supporting male suicide prevention, and has been seen on Ground News, promoting balanced media perspectives, and documentary work with Télé-Québec.
Alongside brand partnerships with companies like VachCittone, Chloe is expanding her platform grounded in authenticity, audience trust, and meaningful discussion.
Q: Your content covers modern gender dynamics and issues affecting men. What made you choose that niche for social media?
Chloe Sunderland: I started noticing gaps in that topic. A lot of people were speaking, but not everyone felt represented. I found myself interested in topics that people were already thinking about but not always saying out loud. That’s where the engagement really picked up. People want honesty, even when the topic is uncomfortable. I also noticed that when I talked about these issues, the response was more meaningful and led to real conversations.
Q: You’ve built quite a following despite not taking a traditional career path. What have you learned from that experience?
Chloe Sunderland: I learned how to trust my gut. When you don’t have a blueprint, you kind of have to just “wing it” and figure things out as you go. I learned early on that consistency matters, but so does staying true to your voice. Once people start to relate to that, growth happens naturally. I also learned to be more patient, because not everything happens immediately, and success takes time.
Q: Your audience is highly engaged, especially with sponsored content. How do you maintain trust with your viewers?
Chloe Sunderland: I love my viewers. If I am sharing something, it has to make sense for them and for me. It has to be something I love and care about that will genuinely benefit people. I keep things real and straightforward, and that has helped me build long-term trust. I also frequently read comments to see what resonates most with my audience.
Q: You’ve partnered with Drive for Youth Australia and supported men’s rights. Why is that important to you?
Chloe Sunderland: Mental health is a serious issue. Nowadays, women are more likely to speak up when they are struggling, but men often feel that they need to stay quiet. Men are told they need to push their feelings down because “it’s not manly to show emotions.” I think that’s bogus. Supporting Drive for Youth Australia helped me bring more attention to men’s mental health. I want to use my platform to promote initiatives that are making a difference.
Q: How did your work with Ground News and Télé-Québec influence how you produce content?
Chloe Sunderland: Those experiences made me more aware of how information is presented and how people receive it. With Ground News, the company focuses on providing people with different views, which is something I try to bring into my own content. My documentary work with Télé-Québec helped me step outside of my usual format and see how my work fits into a bigger media space. It also made me more thoughtful about what I say and how I say it. Whenever I create content, I think about the impact it will have, and those experiences have given me more insight across different platforms and audiences.
