Some of the most inspiring success stories are not linear—they are marked by unexpected detours, bold decisions, and a relentless pursuit of purpose. Such is the story of Alex Verlek, a Master Certified Coach (MCC) who went from leaving school at 15 to becoming a globally recognized coaching leader. With over 10,000 coaching hours, multiple books, and a passion for transforming lives, Alex has dedicated his career to fostering self-discovery and professional excellence.
In this candid interview with Exeleon Magazine, Alex reflects on the turning points that shaped his path—from an unfulfilling first job and mandatory military service to an unexpected introduction to coaching that changed everything. He shares deep insights into the art of coaching, the power of listening, and the lessons learned over a 15+ year journey. We also dive into his latest book, Q60: Coaching Mastery in Sixty Questions, a thought-provoking exploration of coaching principles and his mission to impact 10 million lives through coaching.
Join us as Alex Verlek takes us through his fascinating evolution—one of resilience, passion, and a commitment to paying it forward.
Can you share insights into your early life and career journey? How did you transition from leaving school at 15 to becoming a Master Certified Coach?
Leaving school at 15, I had no clear direction. I simply took the first job available—one that aligned with my parents’ expectations and made me feel important. I had secured the job my father had always wanted but never attained, and he was immensely proud. Yet, before long, the work became monotonous. Worse, I felt defined not by my potential but by how few mistakes I made.
Then came my mandatory military service. It was here, during visits to former WWII concentration camps, that I had a powerful moment of realization—a deep resolve that such tragedies should “never again” be allowed to happen. Witnessing the struggle between officers and soldiers, I sensed a calling: the ability to bridge differences and foster connection. It was my first inkling of purpose.
After completing my service, I chose to return to education to prepare for a career in HR. For five years, I studied while working, a demanding but transformative period. My career in HR took off rapidly. To strengthen my skills, I pursued a degree in Management Science while serving as a management team member. During a company reorganization I initiated, the plan was for a colleague and me to take over part of the business. But at the last moment, I realized this wasn’t my path. Instead of following logic or financial security, I followed my heart and walked away, handing everything over to my colleague.
For the first time, I became a freelance entrepreneur, pursuing work that truly resonated with me. Though financially challenging, those years were immensely enriching. I gained invaluable insights into people, the world, and myself. However, financial necessity led me back to a part-time HR role. What I thought would last a few months turned into seven years. In hindsight, I now see why I needed that period.
When my last project at that company ended, my manager suggested something life-changing: “Maybe coaching is something for you?” I had no idea what she meant, but I accepted her offer to take a course. I still remember that Friday afternoon—my first experience with coaching training. Though I initially felt out of place, it was also an immediate homecoming. From that moment on, I was committed to a new path.
I fully immersed myself in the world of coaching, undertaking extensive training and deep personal growth. Before long, I became a faculty member at the Coaching Training Institute (CTI). Teaching solidified my learning, reinforcing the saying, “If you want to master a subject, teach it.” Alongside my private coaching practice, I devoted myself to mentoring and training coaches. Every day continues to be a learning experience.
With over 2,500 coaching hours and ongoing education, I pursued the path to becoming a Master Certified Coach (MCC), a title I proudly earned in 2017. Receiving this recognition for my dedication and hard work was a milestone, and I continue to renew my MCC accreditation every three years. In the meantime, the number of hours I have coached individuals, is getting close to 10,000.
What distinguishes your coaching style, and how do you ensure impactful transformations in your clients?
Coaching is an art, much like music. A virtuoso brings a violin to life through personal interpretation—coaching is no different. While grounded in high standards and rigorous training, a coach’s unique mix of competence, confidence, and authenticity brings the practice to life.
For me, coaching is built on deep honesty—both with oneself and within the coaching partnership. Empowering coaching involves an element of “tough love.” While coach and client are equals, each has distinct roles: the coach provides a safe yet courageous space, while the client drives the content. When both fully commit, a transformative relationship unfolds.
I see my clients not just for who they are but for their full potential. I support them in uncovering their answers and stepping into their power. Metaphorically speaking, I help them write the appendix to their own manual of self.
What are some of the most valuable lessons you’ve learned in your 15+ years as a coach?
In my second book, Golden Rules for Coaching, I compiled 15 key lessons from my coaching journey. If I had to highlight just one, it would be: Listen to connect, not just to understand.
When we listen with the intent to connect, we open our hearts, creating trust and safety. Another powerful lesson, closely linked to this, is: In coaching, slow is the new fast. Life often feels like a race, but in coaching, offering clients the space to slow down and reflect is invaluable. By allowing them to breathe and explore, we create an environment for meaningful growth.
And perhaps, beyond coaching, we could all benefit from embracing a slower pace in life.
How does Q60: Coaching Mastery in Sixty Questions challenge and elevate coaches’ perspectives?
When I turned 60 in 2024, I chose to celebrate differently. Instead of gifts, I asked for 60 coaching-related questions. This inspired my third book, Q60: Coaching Mastery in Sixty Questions.
More than just a collection of insights, Q60 embodies my mission: building awareness to inspire the Army of Positive Change. This book is my way of paying it forward, offering perspectives for the next generation of coaches and those curious about the profession.
The 60 questions span a broad spectrum, from coaching’s origins to modern developments like AI’s role in coaching. It even tackles the “million-dollar question”: What are coaches actually selling? Some questions delve deeper into Co-Active Coaching, providing practitioners with valuable reflections.
How do your books contribute to the broader coaching discourse and professional development?
Through my books, I aim to provide both universal coaching insights and responses to specific industry questions. While my expertise lies in Co-Active Coaching, the lessons extend beyond this methodology to benefit all coaches, HR professionals, managers, teachers, and anyone supporting personal or professional growth. Even parents seeking to enhance their parenting skills can find value in these lessons.
Ultimately, what I’ve learned as a coach applies to life itself.
You aim to impact 10 million people through coaching. How do you plan to achieve this ambitious goal?
Coaching creates a ripple effect. When you coach one person, their transformation positively influences those around them. A coached CEO leads their organization differently; a coached teacher impacts their students.
Additionally, through mentoring and training other coaches, I extend my reach exponentially. I truly believe that coaching makes the world a better place—one conversation at a time.
What’s next for you? Any upcoming projects, books, or initiatives?
Turning 60 hasn’t shifted my focus to retirement. Instead, I’m thinking about how to use my time for maximum impact. Alongside continuing my work, I’ve launched a global coaching community: COACH! Mastery. This space allows me to share my experiences and contribute to the development of future coaches. By co-creating learning opportunities, we can amplify our collective growth and influence.
And who knows? Another book or two might be on the horizon as part of this decade of paying it forward.
