Your staff are the lifeblood of your business. They are the people who talk to your customers, they deal with complaints, make sales, innovate, and work together.
If you have the right people, your company will become more productive and efficient. You will find that they will innovate and have great ideas. Things will run smoothly.
If you do not attract the right people for your roles, then you may end up with a lot of sick days, and you want to pull your hair out. This means it is essential that you attract the best candidates for your business. So, let’s discover a few ways you can ensure this:
Work on Your Brand
You need to work on your image to the outside world. The better your image, the more people you will attract. People will seek you out to work for you, rather than finding a job advert on the vacancy sites. So, that means you need a first-class brand image.
To start with, you need to look inwardly. Consider the reasons why you came into the business. Other than making money, what were your incentives? For example, was it to help a certain type of person, or was it to find a more sustainable way to do something?
Consider also your key customer profile. It is important that you develop your brand around this. Your visions and ethics need to align with these people. Otherwise, you are not going to connect with them.
You need to develop a whole personality when it comes to your brand, with core values, messages, ethics, a depth of knowledge, and a tone of voice complete with a way of speaking – a tone of voice – that is developed out of your customer research. The more holistic your brand, the better.
The Job Advert
This will be the first contact with many of your potential employees. Hence, it is essential that you get it right. You do not want to turn off the best candidate due to a shoddy advert that does not sell the role adequately. Ensure you know the job in depth before you write up an advert.
Things to consider when writing the advert include the job title. You need to be specific and accurate with this. This is obviously the first thing that any budding candidate will see. If you need someone with so and so skills, you need to make sure that they get it from the title alone.
You need to write a succinct description of your company, and this will help you attract the right type of people. If you are a couriering company and need a driver with a clean driving record, then this needs to be stated. You can also say things such as you will be driving in the safest states for drivers in America.
Ensure you write a good list of the roles, duties, and responsibilities, including the qualifications that your ideal candidate needs. Be as positive and realistic about the role as you can be. This is not just you looking for a candidate, you are selling your business too.
