Sixty percent of marketers think lead creation is their top objective. That’s because attracting high-quality leads who will eventually become paying clients is essential to expanding your business. However, as the times change, so do the most successful methods for acquiring new leads.
What worked ten years ago doesn’t work now when it comes to bringing in new website visitors and converting them into paying clients. We’ve compiled a list of the five top lead generation strategies for 2022:
What is the purpose of lead generation?
Attracting attention, collecting contact information, and eventually converting strangers into potential clients are all part of the lead generation process. lead generation strategies is the process of attracting new customers to your company through whatever means necessary.
Advertising in your local newspaper, an inflatable tube guy outside of your shop, social media content, or a series of whitepapers aimed at providing helpful technical advice are all examples of what you may do to promote your business.
When it comes to generating leads, you have as many options as there are customers and businesses. Finding the correct combination of lead-generating tools is crucial if you want to attract the right kind of clients to your company.
Best strategies in lead generation to keep in mind
Three elements are required in lead generation: a positive customer experience, the ability to find high-quality leads, and the ability to do it at a reasonable cost.
First and foremost, relying on forceful, overpowering sales tactics does not work when it comes to lead creation. A two-way street is needed instead. Whether it’s because you have something they’re interested in or can help them with an issue they’re facing, your new contacts should want to hear from you about your product. Long-term advocates will not be gained by employing strategies such as bait-and-switch or purchasing contact lists.
As a second step, your lead generation approach should include a filter that only captures contact information from people who may eventually buy your product. Eligible people as qualified leads are those who have the financial means to buy what you’re selling and who have a genuine interest in what you have to offer. It’s not going to work for your lead generation plan if you’re collecting a lot of contact information, but most of them aren’t turning into customers.
In addition, your lead generation strategies plan ought to make financial sense for you. Customers who spend $100 with you will not be profitable if you have to spend $100 to obtain each new lead. You may be surprised to learn that you can spend more money on lead generation strategies and still make money if you do the math on how much each lead costs to acquire.
Generate leads in 2023 using these 5 tactics
1. Generate material that is both informative and entertaining
Provide useful material that educates your audience, and you’ll attract new customers. From blogs to case studies to FAQs, this content may be found on the website. You may attract new customers in a variety of ways by providing answers to frequent issues and portraying your business as a leading figure.
The first benefit is that your website will be easier to find and browse. If your material can be found in search engine results, potential clients will be more likely to stay on your website. Having more content means you’ll have more advertising and outreach material at your disposal. It’s difficult to attract an audience if you don’t have exceptional material, whether it’s paid social media ads or gated content downloads.
However, if done well, content marketing can generate a lot of leads. Outbound marketing (such as cold phoning) generates three times as many leads as content marketing, yet it costs 62% less to do so. Just include a simple form or drive customers to landing pages to collect their contact information.
2. Advertise to people who have visited your website in the past
The vast majority of people who come to your website will not become customers right immediately, and that’s perfectly fine. Retargeting can help you stay top-of-mind instead of giving up. It’s possible to tailor paid advertising to any number of factors, but retargeting only shows ads to those who have already visited your site.
The average click-through rate (CTR) for most commercials is 0.07 percent, but the average CTR for retargeted ads is 10x greater (0.7 percent ). Although retargeted advertising looks and feels like conventional commercials, they often provide a discount or a greater sense of urgency to its intended audience.
3. Use email marketing to cultivate new relationships
Even though many people believe email is dead, it is still a powerful lead generation tool. Email marketing is the most successful lead-generating method for 42 percent of firms. To generate leads, you might give a free download in exchange for a subscriber’s email address, send a welcome email, and then follow up with a drip campaign that incrementally demonstrates the value of your product or service. If they continue to exhibit indicators of readiness to convert, this email subscriber could eventually become a qualified lead.
4. Use the live chat to keep visitors engaged
The use of live chat on your website is an excellent technique to attract new leads. Before making a purchase, visitors to your website are likely to have inquiries. One of the easiest methods to connect people to your business is via live chat, rather than having them leave without providing any personal information. When customers can ask questions immediately away, they appreciate it as well.
Collecting leads can be automated to a degree if you have a chatbot on your website. Proactive chat rules activate a chat widget at the right time to see if your visitor has any additional questions or requires additional information. When you build up automation processes using Zapier or its counterparts, you may collect contact information, assign a salesperson to follow up with the new contact, and send a welcome email to your new lead all at once.
5. Pay close attention to your search engine optimization
In terms of lead creation, optimizing your website for search engines may not be one of the most exciting options out there. You may improve your website’s SEO by adding keywords, gaining “authority” through backlinks from other websites, and enhancing your content. A small amount of SEO effort can have an enormous impact on the number of people that visit your website and find the material you’ve created. Organic social media, according to BrightEdge, generates 1,000 times more traffic than any other sort of marketing.
