Want to turn one-time customers into repeat buyers? Want to ensure that customers who shop with you become loyal fans? Then you need to do everything in your power to delight and amaze them at every turn.
Okay, but how exactly do you do that? Here are a few tried and tested strategies that are sure to work:
- Always be improving
First and foremost, if you always want to delight and amaze your customers, you should always be looking for ways to improve your company, whether that means investing in advanced point of sale technology that will give them a better checkout experience or developing brand-new products to meet the customer’s ever-changing needs. If you aren’t learning and growing, you aren’t going to keep delighting them.
- Use the data to determine what they need
A sure-fire way to delight your business customers is to give them exactly what they need when they need it without them having to ask you for it. You’re not a mind reader, so how exactly do you do that? By collecting as much data as you can and analyzing it effectively. The more you know about your average customer, what they buy, how they buy, and when they buy, the easier it will be to predict exactly what they want and need for you in the future, so you can give them the best possible shopping experience. It really is that simple.
- Go above and beyond for them
Doing nicer things for your customers, that they do not expect, is another great way to amaze and delight them. This could be something simple like upgrading them to next-day delivery at no extra charge or something a bit more unusual like sending them a free product on their birthday or packing their purchases up with some candy to enjoy while they test it out. If it’s something extra thoughtful for them, they’ll be blown away.
- Be unique
If you want to delight and amaze your customers, and keep them coming back for more, then you need to offer them something that your competitors don’t; you need to give them a reason to want to be YouTube customers. This could mean something as simple as offering your products in a wider range of sizes and colors than the competition or it could mean spending more money on development to create new and improved products; it doesn’t matter what it is as long as you are unique and offer real value.
- Have amazing customer service
Customers hate being kept on hold or having to wait days to get a reply to their emails when something has gone wrong. They also hate talking to customer service agents who haven’t got a clue what they are talking about. So, if you want to delight them, hire lots of customer service staff and train them comprehensively to help.
Customers who are delighted come back time and time again, so it is definitely worth giving some of the ideas above a try in your company right now!
