Success becomes sustainable for an enterprise when a company builds the business brick by brick. Teamwork, along with visions and strategies, plays a crucial role in providing a foundation. On the other hand, teams depend on individuals with the right skill sets. From this granular breakdown of success, one thing is certain; when an individual grows in a company, it is not just he who prospers but the company thrives as well.
This belief acts like fuel for NRPR Group, where the company always tries to ensure that its employees get the best ambience to work.
But the ambience is not the only factor that promotes the company as a great place to work. Spearheaded by Nicole Rodrigues, the expert team at NRPR is skilled and adept at meeting the demands of each client and pivoting strategy as needed.
The Work Culture
The core belief that drives NRPR Group defines how staff is treated. Nicole believes that a company’s success and positive vibes depend on how each member feels about the company. If they are apathetic, then no matter how much the owners invest in strategies, organizational growth will falter.
To ensure employees deliver their best, NRPR Group focuses on nurturing a positive culture of collaboration and creativity. When an employee gets in this groove, he gets ample chance to hone his skills through various practices and develop mutual respect for his teammates, which is crucial in order to build a supportive work environment.
“We recognize, admire and celebrate each of our differences, and we lean on one another to learn, grow and thrive together. We believe we are part of something bigger than ourselves, which is demonstrated by our deep commitment to our clients/media relationships and evidenced by our Team NRPR merchandise,” mentions Nicole. The team uses NRPR jackets and gear to create a unified identity for themselves. “It is a way to display pride and belonging, just as wearing a high school Varsity jacket or having a university bumper sticker on the car demonstrates being part of a community,” she continues.
Honesty, high-touch services, and steadfast support are the three pillars that have solidified NRPR’s position. The success it has achieved so far is the outcome of hard work and dedication. In addition, the team grows with valuable feedback, mentorship, and collaboration. As a company, NRPR ensures that each individual in the company gets a chance to grow personally and professionally so that they can back the company’s value, vision, results and impact.
The Vision Backing the Future
Nicole Rodrigues, the founder and the CEO of NRPR Group, envisoned the idea of running her own agency when she was studying PR in college. Her intent was to build a strong company that would assist businesses in establishing a positive public perception through the effective practice of brand development and positioning. It was an outcome of her realization regarding how crucial it is to create a product-aligned brand image to increase the impact on the industry.
A deep dive into the field revealed that she has a natural inclination towards elements that form public relations, which is why she dedicated herself to master PR. Then when she gathered the needed knowledge to disrupt the PR industry, she started creating a blueprint of her own agency.
Nicole has now accumulated two decades of working experience in the PR industry and has spent around 7 years helming NRPR. Her dream was realized when she formed NRPR and since then, she has been stewarding a team of creative, critical-thinking PR professionals who have dedicated themselves to increasing client visibility, uplifting the industry, and in enriching their clients in every way possible.
Such practices ensure that the work remains challenging. At the same time, those who work at NRPR can vouch for its empowering and enjoyable environment, which helps in delivering powerful results, mapping the approach, and exceeding expectations. NRPR Group continues to evolve its core public relations services and introduce new offerings, including comprehensive business and brand development offerings. NRPR remains an “agency of the future” where clients, staff and media needs are met.
The Brain Behind
NRPR Group owner and CEO Nicole Rodrigues. is deeply involved in the day-to-day operations of the agency, working closely with staff, clients, and media. She is aware of each step that the company is making to move forward. The agency started as a one-woman operation and has grown into a fully staffed, full-service agency. Its key members are also operating from major metropolises and markets using a remote setup. However, this growth was never instantaneous. It happened over time as the company went through several ups and downs. But this varied experience is the root that helped in building the company’s sustainability and reputation.
The nicely poised state of the company witnessed tremendous threats from the pandemic last year. No one could have possibly imagined the scale on which the outbreak is going to sway lives. Its impact radius was huge and as its consequence, companies collapsed or were left tattered. To counter such colossal adversity, a company requires a brain with a tactical vision. Nicole was able to pivot strategically without losing control over her calm mind, which proved effective in moving clients and the agency forward. She was resilient and launched actionable solutions and optimistic approaches. Consequently, the company emerged as resourceful and able to continue to work hard and reach goals.
As the CEO of NRPR Group, Nicole sets the outline of whatever the company has to offer. She confirms the direction, tone and standards for the agency. Since day one, she has committed herself to deliver excellence. Through sheer struggle and perseverance, she has mastered the art, skills, strategies, nuances, relationships and leadership traits required for maintaining her stance on top-notch performance.
All these diverse aspects get reflected in Nicole’s choice of clients the agency likes to represent while remaining involved and invested in its ongoing projects. Nicole prefers hiring standout writers, thinkers, communicators, and doers who are quite aware of the value of relationships and could help maintain the standard the company has set for itself.
When it comes to impact, the team believes in strengthening ties and creating lasting relationships with clients, media and in clients, media and influencers. Relationship-building is a key ingredient in achieving results and growing the agency.
It is a tough job building and sustaining an agency and Nicole has learned lessons along the way. For example, Nicole has learned to say no. It helped her set boundaries for both scopes of work and quality of life.
The Present
The company has received several awards and accolades for its high service standards for both clients and media. In everything it does, the team further elevates the company’s reputation and transforms the perception of the public relations industry by incorporating transparency, integrity and conviction. In its endeavor to secure maximum results for the client company, NRPR Group partners closely with CEOs, executives and internal marketing/PR teams to learn about vision and differentiators. Insights gained from such a method always help in establishing a relatable story and increase customer impact.
NRPR Group’s team is a conglomeration of people with diverse backgrounds. Team members think like entrepreneurs, journalists and brand strategists who are well-versed in marketing, media and corporate ecosystems work media and corporate ecosystems work. The agency has substantial expertise to cover press relations, strategic messaging, thought leadership, and other business and brand positioning methods.
Nicole believes in a customized way of handling methods from day one. Each client comes with a unique problem and it needs adequate solutions. To ensure the focus on quality remains constant, the team always sends deliverables to an in-house editor before sending them to clients. Such an ambience offers lots of scope in terms of growth and learning.
Evolution
The virtual world has increased the speed of change in the PR industry. Staying stagnant or expecting growth from directions that were planned a decade back will defer strategic executions for companies. NRPR Group is no stranger to this belief. That is why they have opened a new stream, PRfect Pitch. It is NRPR Group’s press-focused podcast and Nicole is its host. The goal is to help PR pros to better understand the needs of the media they are pitching to deliver better results for clients.
As a company, NRPR Group is determined to evolve processes, skills and services. The focus will be on elevating integrated communications programs and aiding clients in maximizing their marketing potential. The agency continues to optimize the business development, brand positioning, PR, social media strategy, digital marketing, and multimedia services to meet the evolving market needs.
NRPR Group has diversified its business as well adding new divisions of NRPR Productions, a full-service production company, and NRPR Business Pro (Biz Pro), a company that focuses on startups and their requirements to set up a business. For the coming 10 years, the company schedule is quite packed with launching new platforms and implementing practices and tools. It is the outcome of a strategic move that Nicole has set for herself; she is hell-bent on disrupting how public relations is done and outpacing her peers.
