For Natasha B. Russell Darby (NBR), it was never about settling for an ordinary path. From a young age, she felt a deep calling to uplift and inspire others, a passion that would eventually shape her into the transformative leader she is today. Raised in Calgary, Alberta, with proud Jamaican roots, Natasha’s upbringing instilled in her an unshakable work ethic, a heart full of faith, and a vision far greater than herself.
Her journey into the world of communications and coaching was not accidental—it was purpose-driven. As a young girl, she discovered the power of words, how they could motivate, heal, and encourage people to reach beyond their circumstances. That realization propelled her into a career in corporate communications, where she spent over two decades mastering the art of branding, crisis management, and public relations. But deep inside, she knew she was destined for more. She didn’t just want to tell stories—she wanted to change them.
Today, Natasha B. Russell is the Founder and CEO of NBR Global Solutions Inc., an award-winning coach, motivational speaker, and business strategist dedicated to helping entrepreneurs, leaders, and professionals unlock their full potential. Her mission is clear: to empower people with clarity, confidence, and purpose so they can achieve their biggest goals and dreams.
But her story isn’t just about success. It’s about faith, perseverance, and an unwavering commitment to transforming lives.
The Journey of a Visionary Leader
Natasha’s passion for communication and coaching was sparked by a deep belief in people’s potential. “I’ve always been drawn to communications and coaching because I saw their power to inspire, uplift, and empower,” she shares. “Witnessing the transformative impact that clear communication and strategic guidance can have on individuals and businesses fueled my passion further.”
Her career began in corporate communications, where she gained over 20 years of experience in branding, public relations, and crisis management. However, she soon realized that true success isn’t just about profit—it’s about purpose. This realization inspired her to incorporate motivational speaking into her work, as she wanted to help people connect with their ‘why’ and align their goals with their values.
“Ultimately, my career path has been driven by a desire to make a positive impact globally. I truly believe that by helping people unlock their potential and live their purpose, we can create a ripple effect of positive change that benefits us all.”
Influences and Early Inspirations
Natasha attributes her strong work ethic and ambition to her parents. “Their emphasis on faith and goal-setting played a pivotal role in my journey,” she says. From a young age, she understood the importance of self-belief and perseverance, which became foundational principles in her work.
Her faith also played a significant role in shaping her worldview. “At age eleven, a sermon about being ‘fearfully and wonderfully made’ resonated deeply with me, boosting my self-esteem and solidifying my relationship with God,” she recalls. This faith-based confidence has fueled her mission to help others recognize their worth and potential.
While her faith is deeply personal, Natasha considers herself spiritual rather than religious, believing that spirituality transcends divisive labels. This inclusive perspective has guided her career, fostering a collaborative and understanding approach in her interactions with clients and audiences.
Overcoming Challenges and Embracing Vulnerability
Starting her own company came with challenges, the biggest being overcoming her vulnerability and sharing her personal story. “I tend to be private, but I realized that vulnerability and authenticity were crucial for building trust in the coaching industry,” she explains.
“By sharing my experiences, I was able to attract a significant following and establish a strong connection with my audience. While I still value my privacy, I’ve learned to strike a balance between sharing enough to build rapport and maintaining healthy boundaries.”
Empowering Leaders Through Coaching and Public Speaking
As an International Certified Health and Life Coach, Natasha specializes in mindset transformation. “The most common barriers I help clients overcome include self-doubt, imposter syndrome, and limiting beliefs,” she states. Many of her clients struggle with self-sabotage, perfectionism, and a fear of failure that holds them back from reaching their full potential. Natasha works closely with entrepreneurs and professionals to help them gain clarity, develop confidence, and implement strategic planning for success.
In addition to coaching, Natasha is a sought-after keynote speaker, addressing topics such as leadership, branding, and effective communication. Her most requested talk focuses on personal branding and public relations strategies. “A strong personal brand is built on authenticity and credibility,” she advises. “Leaders must be intentional about showcasing their values, skills, and personality to create a memorable and impactful presence.”
Managing Reputation and Crisis Communications
Natasha also specializes in crisis and risk communications. Her key advice for businesses? “Be proactive. A crisis communication plan should include identifying potential risks, designating a spokesperson, and preparing key messages. By being proactive, businesses can mitigate damage to their reputation and emerge stronger.”
Beyond her professional success, Natasha is a devoted mother and wife. “Balancing business and family require intentionality and discipline,” she explains. “I maintain a strict schedule—if it’s not in my calendar, it doesn’t exist. Family time is sacred, and I strive to be fully present with my husband and daughter.”
A typical day in Natasha’s life includes strategic planning, client coaching, speaking engagements, and quality family time. “It’s a juggling act, but by prioritizing and being present, I’m able to find balance and fulfillment in both my business and personal life.”
What’s Next for NBR Global Solutions Inc.?
Looking ahead, Natasha has ambitious plans for the future. She is currently writing her first book and planning her first annual Women’s Leadership Retreat in September 2025. Additionally, she is preparing for the third annual ELEVATE! Leadership Experience in November 2025, a transformative event for leaders and entrepreneurs.
She is also relaunching “The NBR Show” podcast, which will feature inspiring stories from purpose-driven leaders and business owners. “Ultimately, my goal is to continue spreading my message globally through speaking engagements, both in person and virtually, to empower others to believe in their God-given purpose and achieve their big goals and dreams.”
Words of Wisdom and Legacy
For those looking to unlock their potential, Natasha’s advice is clear: “Lead your life with purpose, confidence, and clarity, and you will achieve great success.” Her favorite quote by Jay Danzie encapsulates her philosophy: ‘Your smile is your logo, your personality is your business card, and the way you make others feel is your trademark.’
She also encourages individuals to embrace their inner BOSS: Brilliant, Optimistic, Sophisticated, Successful. “The very best is yet to come!” she affirms.
For those ready to transform their lives, Natasha offers personalized strategy sessions through her website, nbrboss.com. She can also be connected with on LinkedIn (@nbrboss), Instagram (@nbr_boss), TikTok (@nbr_boss), and Facebook (@NBR.Dream.Believe.Achieve).
To explore more about her work, check out her Impact Report: NBR Global Solutions Inc. 2023 Annual Report.
With an unwavering commitment to inspiring, motivating, and empowering others, Natasha B. Russell Darby continues to leave a lasting impact on the world—one leader at a time.
