The e-commerce juggernaut Amazon Super Sellers has revolutionized the way we shop. Over the past decades, it’s catapulted many brands (including itself!) from garage enterprises to multinational giants. As such, emerging brands are increasingly seeking ways to leverage Amazon’s proven strategies to grow their businesses. So, here are some lessons that ambitious growing brands can learn from Amazon super-sellers.
Bring In Third Parties
One thing that separates the brands that thrive on Amazon from those that simply survive is delegation. As a smaller brand, you may think that you have to do absolutely everything yourself until you build up some capital. In fact, you can supercharge your growth and raise yourself above the crowd by investing in some third-party help. For example, bringing in a specialist Amazon agency for marketing will help you to optimize your listings quickly, boost your product visibility, and get people clicking ‘buy now’ in ways that you could never manage on your own.
Understanding the Customer
One of the most essential lessons growing brands can learn from Amazon super sellers is the importance of understanding the customer. Amazon sellers spend a tremendous amount of time researching their customers’ needs, desires, and pain points. They are therefore able to precisely target their products to the people who are most likely to buy and benefit, using Amazon’s audience selection tools. Understanding the customer’s journey also provides invaluable insight into various touchpoints, opportunities for improvement, and areas where the customer may need support.
Optimizing Product Pages
Another crucial lesson from Amazon super sellers lies in optimizing product pages. These successful sellers understand the power of compelling product descriptions, high-quality photos, and well-produced videos to engage potential customers. They also harness the power of SEO to improve their product pages’ visibility. Strategically using keywords can significantly improve visibility in Amazon search results, leading to increased traffic and, ultimately, higher sales.
Embracing Customer Reviews
Amazon super sellers understand that customer reviews are more than just feedback; they are social proof that helps to build trust with potential customers. Positive reviews can drastically impact sales, boosting business growth. Customer reviews also present an opportunity to improve their product offering based on critical insights from customer feedback.
Leverage Amazon’s Fulfilment Services
Amazon super sellers usually leverage Amazon’s fulfillment services (FBA) for a seamless distribution experience. With FBA, Amazon handles storage, packaging, and shipping of products. This takes a significant burden off sellers’ shoulders. For growing brands, harnessing Amazon’s fulfillment services can free up substantial time and resources, which could be better utilized for product development and strategic planning.
Engaging in Effective Advertising
Lastly, Amazon super sellers invest in effective advertising. They harness Amazon’s advertising services to ensure potential customers see their products. This requires creating campaigns tailored to their target audience, utilizing relevant keywords, and effectively managing their advertising budget to maximize ROI. They also take advantage of Amazon’s affiliate marketing program to push their reach even further.
Conclusion
There’s plenty to learn from the strategies employed by Amazon super sellers. From a strong customer focus to effective product page optimization, from meaningful engagement with customer reviews to effective advertising, these insights could be transformative for growing brands seeking to scale their businesses.
