This feature of Aleksandra Phelan is part of Exeleon Magazine’s annual issue – The 100 Most Dynamic Leaders. Check out the Full Listing of Exeleon’s 100 Most Dynamic Leaders of 2025.
In a timeline where visibility often determines value, Aleksandra Phelan has built a career turning names into brands with staying power. As the Founder and Head of Communications at Phelan Strategic Consulting (PSC), Aleksandra leads a boutique agency with global reach, offering strategic communications through two distinct verticals: lifestyle and sport.
A Global Foundation in Luxury and Sport
Aleksandra’s career began in the heart of Europe’s luxury scene, managing high-impact campaigns for Monica Bellucci, Domenico Dolce and Stefano Gabbana, and overseeing communications for LVMH’s brand portfolio. Her strategic vision later extended into the world of elite sports, where she led major PR activations for the FIFA World Cup™ and UEFA Euro, blending cultural relevance with brand elevation.
Leading with Precision and Perspective
With over a decade of experience, Aleksandra brings editorial precision and a cross-continental perspective to every campaign. Through PSC Lifestyle, she partners with entrepreneurs, creatives, and global brands to build personal and corporate narratives that cut through the noise. Her work has delivered editorial features in The New York Times, The Guardian, Condé Nast, and Good Morning America, as well as fashion exclusives in Vogue, L’Officiel, and Interview Magazine.
Building Athlete Brands with PSC Sport
On the performance side, PSC Sport represents competing and retired athletes, Olympians, and sports brands. Aleksandra and her team manage everything from sponsorship strategy to post-career platforms, giving athletes the tools to grow their visibility beyond the game.
Turning Stories into Strategy
Named a 2025 Canadian Marketing Association PR Judge, Aleksandra is recognized for her ability to align creative storytelling with strategic growth. Her campaigns have spanned North America, Europe, the Middle East, and Japan, a testament to her ability to adapt messaging across cultures and industries.
Aleksandra Phelan isn’t just helping clients get seen, she’s helping them build visibility that compounds like equity. Through Phelan Strategic Consulting, she continues to prove that effective communication is more than a campaign, it’s the cornerstone of legacy.
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