Lisa Subrize never set out to become a business coach. Her journey didn’t begin with a business plan or a branding strategy. It began with loss, resilience, and a deep desire to serve.
When Lisa was just a child, she lost her mother and was raised by her grandmother—a woman whose faith and strength left an imprint that would shape Lisa’s life and leadership forever. “I was raised by a strong, faith-filled grandmother who taught me resilience, compassion, and the importance of character,” she says. “People don’t just follow what you say. They follow who you are.”
That philosophy didn’t just inspire Lisa’s personal values. It became the heartbeat of her leadership style and eventually the foundation of her company, Leading with Lisa. Today, as a CEO and leadership strategist, Lisa is helping small businesses navigate growth, align with purpose, and build the kind of systems that sustain real, long-term success.
But none of this came easily or quickly.
From Crisis to Clarity
Before founding Leading with Lisa, Lisa spent nearly two decades in the healthcare industry. She led departments, merged companies, and helped prevent organizational closures. Her work was intense, high-pressure, and deeply mission-driven.
“My leadership style has always been rooted in service, strategy, and clarity,” she says. “But I also learned very quickly that leadership is only as strong as the team around you.”
Through years of mergers and industry disruption, Lisa developed a sharp eye for team dynamics. She saw how businesses either survived or collapsed based not on their offerings but on their people.
“Most companies don’t fail because of a bad product. They fail because they don’t have the right people around them,” she explains. That realization became even more vivid during the COVID-19 pandemic, a turning point not just for the healthcare system, but for Lisa herself.
“Being a healthcare executive during the pandemic was like working in financial services during the Great Recession,” she says. “The weight of every decision was heavy. Every day brought unimaginable challenges. And it made me reflect deeply on what mattered most.”
Lisa began to ask herself a new set of questions. Was she living her purpose? Was there a greater impact she could make? And what would it look like to use everything she had learned in a new way?
The Birth of Leading with Lisa
What began as soul-searching quickly turned into strategy. Lisa realized that small business owners were often navigating complex challenges with little support. They had grit, vision, and heart but lacked access to experienced guidance.
“I didn’t want the lessons I’d learned to sit on a shelf,” she says. “I wanted to use them to help people who risk everything to bring their dreams to life.”
With that, Leading with Lisa was born. Lisa created a company that offers business strategy, branding clarity, leadership coaching, and social media support, all rooted in personalized, practical systems that meet founders where they are.
But this isn’t traditional consulting. Lisa brings something rare to the table: the ability to marry structure with soul.
“Strategy is important. But empathy is transformational,” she says. “We don’t just build plans. We build alignment between the leader and the business.”
That alignment is where Lisa Subrize sees true transformation happen. When leaders are clear on their purpose and values, she says, they show up stronger, lead with more confidence, and grow their businesses more sustainably.
Leading with Heart and a Framework
One of the things that makes Lisa’s approach stand out is that her brand is rooted in personal values. Leading with Lisa isn’t just a business name. It’s a daily practice and a guiding framework, grounded in the acronym LISA:
- Lifelong Learning
- Integrity
- Strength
- Awareness
“To me, purpose isn’t just a big, lofty mission statement,” she explains. “It’s a set of daily actions that reflect your values.”
Whether she’s advising a founder preparing to scale or working with a team in crisis, Lisa returns to these core values again and again. They inform how she hires, how she serves clients, and how she shows up in her personal life.
Purpose-driven leadership, in Lisa’s world, is the bridge between performance and people. “It’s how you build loyalty, create culture, and drive results—not just for a season, but for the long haul.
Results That Speak
Since its inception, Leading with Lisa has helped companies double profits, rebrand for clarity, regain stability, and prepare for rapid growth. Lisa’s clients are small businesses with big dreams, companies with strong potential but lacking the access to support systems often reserved for larger firms.
“We’ve expanded our Rapid Growth Accelerator to meet the needs of companies preparing to scale,” Lisa shares. “And our New Business Accelerator Roadmap is helping early-stage founders build solid, sustainable foundations.”
One of her proudest initiatives is the Investment Readiness Program, which has helped multiple businesses unlock millions in funding. These are entrepreneurs who knew how to hustle but didn’t have the tools or strategy to speak the language of investors. Lisa and her team bridge that gap.
“These are companies built on vision and grit,” she says. “But what they lacked was access. We’re changing that—and the results speak for themselves.”
A New Definition of Success
Lisa’s clients don’t just walk away with better processes. They walk away with a renewed sense of confidence, purpose, and clarity. That’s not an accident. Lisa sees the emotional and personal side of entrepreneurship as equally important to the operational one.
“Business owners are pouring their lives into what they’re building,” she says. “They’re not just chasing revenue. They’re trying to build something meaningful. That deserves more than a business template. It deserves care, clarity, and honest support.”
In a world that often rewards hustle and burnout, Lisa offers something different. She teaches her clients to slow down, get clear, and align their daily actions with their deepest values. And she leads by example.
“I don’t want to be everywhere. I want to be where I’m most effective,” she says. That sense of focus is what has allowed Lisa to grow her business while staying true to her mission.
The Legacy in the Making
Lisa Subrize isn’t just building a company. She’s building a legacy. Her work sits at the intersection of business and transformation, showing entrepreneurs that success and soul are not opposite, rather they’re partners.
Her story is one of grit, intention, and faith. And her business is a reflection of everything she believes: that when you lead with clarity and purpose, you don’t just change your results. You change your life.
“I’m on a mission to change lives,” she says. “And I believe every small business is a dream worth fighting for.”
From hospital systems to founder-led startups, Lisa has proven that leadership doesn’t need to be loud to be powerful. It needs to be clear. It needs to be consistent. And above all, it needs to be real.
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